Rosa Labs

#1

Post by mundizzle » Thu, Nov 07, 2013, 11:48 PM UTC

Rosa Labs
rosalabs.com

Re: Rosa Labs

#2

Post by jluxenberg » Thu, Nov 07, 2013, 11:56 PM UTC

And they still haven't added anyone with nutritional science credentials to their team:

http://www.rosalabs.com/team/

Re: Rosa Labs

#3

Post by cylinder » Thu, Nov 07, 2013, 11:56 PM UTC

The "parent company" is Rosa Labs but the product/brand remains Soylent.

Re: Rosa Labs

#4

Post by kunai » Thu, Nov 07, 2013, 11:59 PM UTC

Is it just me, or is it suddenly the cool thing to slap "labs" on the back of a company's name to make it sound more professional?

They've turned away from an interesting name that describes and differentiates themselves into a bland and boring "Rosa Labs."

Hmmm. Soylent, vs Rosa Labs.

I damn well know which one I'd pick.

Re: Rosa Labs

#5

Post by kcovia » Fri, Nov 08, 2013, 12:02 AM UTC

'Soylent' will forever be associated with 'Soylent Green is people' in my mind.

Re: Rosa Labs

#6

Post by freehunter » Fri, Nov 08, 2013, 12:13 AM UTC

Well, that title change certainly made this post useless. The original was "Soylent is now Rosa Labs", which is a very informative title. The new title of "Rosa Labs" is infinitely more likely to get passed over or misunderstood (as well as making the comments hard to understand without visiting the site).

Re: Rosa Labs

#7

Post by freehunter » Fri, Nov 08, 2013, 12:15 AM UTC

kunai wrote: post #4

Is it just me, or is it suddenly the cool thing to slap "labs" on the back of a company's name to make it sound more professional? They've turned away from an interesting name that describes and differentiates themselves into a bland and boring "Rosa Labs." Hmmm. Soylent, vs Rosa Labs. I damn well know which one I'd pick.

"Labs" has been around forever to indicate a R&D company. Bell Labs was founded in 1925, and I'm willing to bet it wasn't the first "labs" company.

Picking a more professional name may make it easier to get funding and be taken seriously.

Re: Rosa Labs

#8

Post by jack-r-abbit » Fri, Nov 08, 2013, 12:17 AM UTC

The name is not new... just new to us. :)

We have been doing business as Rosa Labs from the beginning, but wanted to wait a few months before publicizing anything other than the Soylent identity. Soylent Corporation would admittedly have been a pretty great name, but Rosa Labs will be a better platform for Soylent and any other projects we cook up.[1]

[1] http://blog.soylent.me/post/65760097009/as-mentioned-in-the-...

Re: Rosa Labs

#9

Post by sjtgraham » Fri, Nov 08, 2013, 12:18 AM UTC

freehunter wrote: post #6

Well, that title change certainly made this post useless. The original was "Soylent is now Rosa Labs", which is a very informative title. The new title of "Rosa Labs" is infinitely more likely to get passed over or misunderstood (as well as making the comments hard to understand without visiting the site).

Don't worry too much about it. FWIW Whenever I see an item on the front page with a contextless title my first thought is that an administrator has changed it.

Back on topic, I'm glad they changed the name. Soylent always seemed like a funny joke they outgrew faster than they anticipated!

Re: Rosa Labs

#10

Post by tghw » Fri, Nov 08, 2013, 12:21 AM UTC

Does anyone else find it disingenuous that their homepage has the words "Welcome to Rosa Labs" backed by a stock photo of what must be a much larger lab? I doubt their "labs" look anything like that.