Earlier quoted context omitted.
>> The reason I think "no long term" is that in it's current incarnation it doesn't hold value for "normals" other than people who want to follow celebrities or of course the tech crowd. Do you watch CNN? Do you follow breaking news? Then Twitter has demonstrated value for "normals," as it's become the best platform for breaking stories (for better or for worse).
I for one do not watch CNN and don't know anybody who does outside of an Airport or hotel setting.
I used CNN as a catch-all for "news." Sub in whatever you use. ESPN, Fox News, NBC, BBC, whatever. All of them use Twitter extensively.