Google SEO Starter Guide [pdf]

#1

Post by matant » Wed, Nov 06, 2013, 5:41 PM UTC

Google SEO Starter Guide [pdf]
static.googleusercontent.com

Re: Google SEO Starter Guide [pdf]

#2

Post by briankim » Wed, Nov 06, 2013, 5:56 PM UTC

Thanks for sharing

Re: Google SEO Starter Guide [pdf]

#3

Post by JTon » Wed, Nov 06, 2013, 6:02 PM UTC

I'm not a webmaster but skimmed the document anyways. Really good read for those of us not very familiar with SEO terms and practices in general. It was easily digestible.

Re: Google SEO Starter Guide [pdf]

#4

Post by ddedden » Wed, Nov 06, 2013, 6:12 PM UTC

This is a good start, but the guide is actually really old - the copyright is from 2010.

Some of this stuff is no longer valid.

Re: Google SEO Starter Guide [pdf]

#5

Post by wasd » Wed, Nov 06, 2013, 6:20 PM UTC

ddedden wrote: post #4

This is a good start, but the guide is actually really old - the copyright is from 2010. Some of this stuff is no longer valid.

do you know of a more recent resource?

Re: Google SEO Starter Guide [pdf]

#6

Post by ericcholis » Wed, Nov 06, 2013, 6:20 PM UTC

Some worthwhile alternatives:

http://moz.com/blog/perfecting-onpage-optimization-for-ecomm...

http://moz.com/beginners-guide-to-seo

(PDF: http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To...)

Re: Google SEO Starter Guide [pdf]

#7

Post by Matt_Cutts » Wed, Nov 06, 2013, 6:20 PM UTC

ddedden wrote: post #4

This is a good start, but the guide is actually really old - the copyright is from 2010. Some of this stuff is no longer valid.

We wrote the guide to be pretty evergreen. If there's anything you see that's out of date, just mention it and we'll look into updating it.

Re: Google SEO Starter Guide [pdf]

#8

Post by trg2 » Wed, Nov 06, 2013, 6:24 PM UTC

I have an online SEO training class, but frequently refer people back to this doc before they get started. This is a great refresher, thanks for sharing.

Edit: SEO checklist is http://www.clickminded.com/seo-checklist/

Re: Google SEO Starter Guide [pdf]

#9

Post by jonknee » Wed, Nov 06, 2013, 6:47 PM UTC

ddedden wrote: post #4

This is a good start, but the guide is actually really old - the copyright is from 2010. Some of this stuff is no longer valid.

I think Google knows more about how Google works than whatever SEO source you're trusting does...

Re: Google SEO Starter Guide [pdf]

#10

Post by bhartzer » Wed, Nov 06, 2013, 6:51 PM UTC

Matt_Cutts wrote: post #7

ddedden wrote: post #4

This is a good start, but the guide is actually really old - the copyright is from 2010. Some of this stuff is no longer valid.

We wrote the guide to be pretty evergreen. If there's anything you see that's out of date, just mention it and we'll look into updating it.

Matt, here's a few things: - on page 4 you might mention that Google may change your title tag on the search results. - on page 8, you might mention case sensitive URLs (can cause dupe content if not used consistently) and the use of hyphens vs underscores in URLs. - on page 15, I would updated the heading "Create content primarily for your users, not search engines" so it takes out the word 'primarily'. - Page 18, would it be helpful for users to add location and tags, titles, in EXIF data in images? - Page 21, I would mention specifying xml sitemap location in robots.txt file.