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Everpix was great. This is how it died

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Re: Everpix was great. This is how it died

#31

> They spent too much time on the product and not enough time on growth and distribution. The first pitch deck they put together for investors was mediocre. They began marketing too late. They failed to effectively position themselves against giants like Apple and Google, who offer fairly robust — and mostly free — Everpix alternatives. People on HN crap all over MBAs, but these are the types of problems many of them…

[deleted]

Re: Everpix was great. This is how it died

#32

Their focus wasn't on the product, it was on living/working in SF. They could have saved a year's worth of AWS payments alone by trimming the fat that comes with wanting to be in a "hip" location.

I know what you mean, SF is too expensive. But it's basically impossible to relocate a team of 7 who already have various different ties to a given area.

Re: Everpix was great. This is how it died

#33
post #31

> They spent too much time on the product and not enough time on growth and distribution. The first pitch deck they put together for investors was mediocre. They began marketing too late. They failed to effectively position themselves against giants like Apple and Google, who offer fairly robust — and mostly free — Everpix alternatives. People on HN crap all over MBAs, but these are the types of problems many of them…

[deleted]

Either way, they need to hire an annoying "business guy" to worry about money 24/7 at some stage during the 18 months.

Re: Everpix was great. This is how it died

#34

Wow. What an interesting example of what's wrong with the venture capital model. A great product dies because the founders "spent too much time on the product". I hope a 9th inning miracle saves the day. If not, thanks for the great product.

"... and not enough time on growth and distribution." Look at the numbers posted, and even if they cut back heavily on their expenses, the subscription revenue was not where it needed to be.

Re: Everpix was great. This is how it died

#35
post #31

> They spent too much time on the product and not enough time on growth and distribution. The first pitch deck they put together for investors was mediocre. They began marketing too late. They failed to effectively position themselves against giants like Apple and Google, who offer fairly robust — and mostly free — Everpix alternatives. People on HN crap all over MBAs, but these are the types of problems many of them…

[deleted]

I do not hold an MBA, but have a few friends that do and this seems like an inaccurate generalization. My understanding is that MBA's can have varied focus areas, with a varying curriculum. For example, MBA's can be focused on: Finance, Marketing, Management, etc, and yes, Entrepreneurship.

Re: Everpix was great. This is how it died

#36
post #6

Dammit. That sucks. I am (well, was) a paying member of Everpix and I loved it. It was very great. It surprises me that this is how I found out about the closing. They haven't sent out the notifications to members yet, it seems. Guess I now have to look for another similarly seamless remote backup of my photo library. Any suggestions?

We're sending out emails in batches. We will also be in touch about refunds and downloads.

Today is a very sad day :(

Re: Everpix was great. This is how it died

#37
You don't need just a great idea, you need to set a finance strategy that can follow this idea. A VC or others investors, does not mean that you will survive. Keep an eye open and do a balance forecast. It seems basic, but it is always forgotten.

Re: Everpix was great. This is how it died

#38

Wow. What an interesting example of what's wrong with the venture capital model. A great product dies because the founders "spent too much time on the product". I hope a 9th inning miracle saves the day. If not, thanks for the great product.

From the article: "The reaction was positive for you as a team but weak in terms of whether a $B business could be built." Wow, fuck these guys. It seems like a lot of good ideas are getting left on the cutting-room floor because people are holding out for the next giant thing. I hope the crowdfunding thing is enough to help unlock capital for things like this. (j/k crowdfunded equity is going to be a shitshow) EDIT:…

I agree that venture capitalists passing on great businesses because they're "lifestyle ventures" or whatever the politically correct phrasing is is an issue, but that doesn't seem to be the case here? EverPix wasn't trying to become a $B business, yeah, but they were still rapidly outspending their income streams, which is only sustainable if you're an extreme edge case (or receiving the massive, massive influx of buzz and users like, say, SnapChat.)

Everpix's raw product seems to be great in the same way "free puppies for everyone" is great. Their monthly variable costs outpaced their revenues, and their market positioning left them amidst a sea of giants who offered similar services for free.

I think neither venture capital nor crowdfunding should (or can) be a panacea for a bad business model.

Re: Everpix was great. This is how it died

#39

I can't help but wonder if that safety net feeling is part of what doomed Everpix. If they had believed they were incredibly lucky to land $1.8M and that they had to build the whole business with that (rather than having a belief that more funding awaited whenever they needed it), would it have forced a different set of decisions to be made that would have driven revenue and growth, and ultimately success, instead?

When you go down the VC path, they expect hypergrowth; certain doors are opened and others are closed. Personally, next time around I minimize dependence on funding.
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