I've seen plenty of people who bought brand items but used them in a vulgar or trashy way: the result was that you could immediately identify them as poor, defeating the whole purpose of the "investment".
Some researchers have outlined that poverty is debilitating and impairs decision making, but there clearly are some poor people who contribute to their own fate. Advertising is partly to blame, but most of the responsibility rests with them not to buy ludicrous products in the hope of some inchoate recognition from others. Simply accusing the "white male privileged life of the mind" doesn't hold up to scrutiny.