I'm not sure if there's something I'm missing about soylent, but it seems to me like the most remarkable thing in the soylent story is that the company is a product of the tech startup culture. The product itself fits (in my mind) in the nutritional supplements / meal replacements category and wouldn't have ordinarily gotten the attention of HN and startup investors.* I wonder if this is an anomaly or first blood. Ma…
I think of YC alumns like FlightCar who, while sure there's a technology element in how they organize (but what company doesn't have this), are certainly not a "tech" startup -- they're just a good idea.