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Announcing The Dark Mail Alliance – Founded by Silent Circle and Lavabit

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Re: Announcing The Dark Mail Alliance – Founded by Silent Circle and Lavabit

#5

Terrible name.

Agreed.

One of the biggest issues with security-conscious systems is that people don't want to be seen as using something that only "people with something to hide" would be using.

The average American watches a show like SVU and learns that TOR is how kiddie porn is traded, not that it is how dissidents in Iran or Russia communicate with Journalists. They hear about the "darknet" and assume that that is where illegal activity goes on.

So "dark mail" gives the complete wrong connotation and basically means this is DOA unless they completely rebrand.

Re: Announcing The Dark Mail Alliance – Founded by Silent Circle and Lavabit

#9

Terrible name.

Also agreed. It's for the same reason I don't like the name darknet. The FBI was already lobbying Congress and saying the Internet is "going dark", implying that they thought that will scare congress into acting, and giving them more powers.

It should be named the Private Mail Protocol, or something. If it stands up to scrutiny, as soon as there is a nice looking e-mail client for it, I'll start using it, and try to use Gmail as little as possible, or not at all. I know Google won't adopt it, so I won't even bother to ask them to adopt it. I'll just switch.

Re: Announcing The Dark Mail Alliance – Founded by Silent Circle and Lavabit

#10

Terrible name.

I agree. This is a case where some marketing thinking would probably help.

Lots of large businesses would probably like something like this (the ones that buy rsa keyfobs and use VPNs). My old company would strongly discourage email from the company system to non company email address for security reasons.

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