Ask HN: What are you working on and why is it cool?

It's cool because it's designed to host lots of different marketing applications, and because it has the big data aspect to it.

The other cool thing about is that it's designed to be easy to use, mobile responsive, and self service (which is quite a big plus when comparing to the competition!).

The other cool thing is that it's my day job, and I get paid to build, design, and work on it :)

* Human subjects research (which the selfexperiments are) is governed by IRBs; if the research did not pass IRB approval, it can't be used in academic publications. It doesn't matter that the research was done outside of academia, it still has to pass IRB approval to be usable. I don't think any IRB would approve this at the moment (though maybe they should!), so it wouldn't be able to be used to replace research in publications.

* Of course, humans are not biologically valid testing replacements for animals if your goal was to test what happens in that other animal, so this can only replace research that was being done on animals because humans weren't available.

* It looks like up to one million animals a year are used for research in the US, whereas several billion a year (mainly chickens, pigs, cows, with increased capability of suffering over the average testing animal) are raised for food in factory farms. Why does it make sense to work on animal testing instead of factory farming?

I also like the weekly update emails. They email you news and posts about the apps you use.

It's cool because most people are blown away at how fast and smooth it is when they first see it. A lot of the code is in C, the video decoder is in a thread (and it actually works which is impressive for me) and it's all controlled by Lua.