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A Look at Ads on Instagram

blog.instagram.com

21–24 of 24 posts

Re: A Look at Ads on Instagram

#22
I don't understand why they don't just charge accounts with more than X followers. High profile brands are (currently) getting a massive amount of free advertising. I'm sure they would be willing to pay to keep up their profile.

See Mailchimp, free up to 2k subscribers, paid after that. It's so simple.

Re: A Look at Ads on Instagram

#23
post #5
post #2

It was expected, especially after those articles showing how Instagram has been used as a selling platform on Middle East[0]. [0] Just one of them: http://www.digitalks.me/social-media-marketing/instagram/how...

Apparently it has also been used as a platform for selling guns: http://www.thedailybeast.com/articles/2013/10/22/people-are-... .

Considering that in America you can walk into Wal-Mart, most hardware stores and some gas stations and walk out with a gun 10 minutes later, I'm not sure why people selling guns on social media is supposed to be news to anyone.

Re: A Look at Ads on Instagram

#24
post #9

I just invented something (probably not). Voluntary Ad Photo Submissions™. Someone takes a photo of their friend drinking Pepsi. Posts it, tags the advertiser: @pepsi. Use a hashtag, whatever. Pepsi looks through their submissions, selects a photo they like and uses it for their Instagram ad campaign. BAM. Now it's a game. The "winner" is popular, they get the likes. Pepsi gets tons of free advertising from everyone…

Facebook have something somewhat similar to that called Sponsored Stories. Page admins can pick a user post and promote it/turn it into an ad. Doesn't have the cool acronym VAPS though :)
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