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The Pricing Model That Increased Our Free Trial Signups by 358%

groovehq.com

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Re: The Pricing Model That Increased Our Free Trial Signups by 358%

#2

Post by pmtarantino »

I'm sorry if I am not seeing this clearly, but did you change the pricing model? All I am seeing between Test #2 and Test #3 (the succesful one) is that you drop from $150 to $15. The $150 was the Unlimited Plan, and now you have all that for $15.

All I see is price lowering instead a diff price model. I apologize if I am wrong.

Re: The Pricing Model That Increased Our Free Trial Signups by 358%

#4

Post by oneplusone »

pmtarantino wrote: post #2

I'm sorry if I am not seeing this clearly, but did you change the pricing model? All I am seeing between Test #2 and Test #3 (the succesful one) is that you drop from $150 to $15. The $150 was the Unlimited Plan, and now you have all that for $15. All I see is price lowering instead a diff price model. I apologize if I am wrong.

$150 was for unlimited everything including agents. New pricing is $15/agent.

Re: The Pricing Model That Increased Our Free Trial Signups by 358%

#5

Post by alexmturnbull »

bretthopper wrote: post #3

If anyone from Groove is reading these comments, your log in page looks like this on latest Chrome OS X: https://www.dropbox.com/s/u7s0mqhu8172bpf/Screenshot%202013-...

ouch, that's no good :( Fixing that asap....Thanks for the heads up!

Re: The Pricing Model That Increased Our Free Trial Signups by 358%

#8

Post by davidjgraph »

This doesn't sound like the complete set of metrics that should be measured. Surely, the key thing is how much money each model made? What is the average revenue per user in either case for those users converted?

Later on the average lifetime value of a user in each model is needed (plus the cost to get and convert them).

Yes, conversion is part of the equation, but this feels like a vanity metric on its own.

Just so I'm not sounding pedantic, our SaaS tool has a conversion rate of over 40% because it's completely free, permanently. That's the boundary case of moving the pricing.

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