This is quite pointless because it essentially cancels out. To get a cooperative structure you have to give away surplus -- that is, people with more have to give it to people with less. Yes, redistribution ! That seems a dirty idea in a substantial part of USA politics. So 'pay it forward' chains are a peculiar thing: they summon the feeling of cooperation, in an acceptable way, without actually being effectively co…
This is quite pointless because it essentially cancels out This is ultimately what makes this so bizarre -- in the end such a chain has a single "benefactor", and then a number of what could best be described as victims: People who become a part of this process because of social obligation. Given that the people were already in line and obviously ready to pay for their order, this is unwelcome generosity, and it take…
But isn't it true that we collectively spend our lives chasing the ghost of connection, goodwill, and meaning? Don't you think that lacking those is one of the major "bugs" in western society?
So now we have a chain of people who get to participate in an act that brings them together, makes them part of a small "community," and allows to them to exercise both generosity and gratitude.
I think that's extremely valuable, and that someone has figured out how to do that for such a small price is pretty smart.
If you want evidence that my position is closer to reality than yours, consider how strongly stories like this resonate with people, and ask yourself why that's the case.