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Facebook Is Losing Teens

forbes.com

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Re: Facebook Is Losing Teens

#2
As the article stated, it's difficult to overcome the "grandma factor" -- once something becomes so pervasive as to be near-universal, even among persons unlikely to be clued in, its cool factor is diminished if not completely obliterated.

Some groups actively crave differentiation, and teenagers seeking to assert their independence are prominent among them. It can be difficult to express and explore in the way teenagers seek when you know all your grandparents, great grandparents, uncles, aunts, great uncles, great aunts, cousins, second cousins, etc. will be reading, as they surely will when you post on Facebook.

Re: Facebook Is Losing Teens

#7

> Karp wrote that all of her friends are using Instagram and Snapchat, Well...Instagram is owned by facebook so there's that...

As of only fairly recently, and it can still be a problem for the Facebook brand even if the same conglomerate owns both units.

Not if you think of facebook like a company & facebook.com & instagram.com as services of the company with many more like it on the way.

Re: Facebook Is Losing Teens

#10
Aren't Instagram and Snapchat completely different products? Of course, these compete on the 'share of time' of the users, in which case everything teens do is competing with Facebook.
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