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Our Logo Looks Like Underpants: A Case Study in Internationalization

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Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#41

Post by alan_cx »

rpedela wrote: post #16

What is wrong with people thinking the logo looks like underwear? I am willing to bet people are more likely to remember the logo and company. I remember when everyone was making fun of the name "Wii", but I would be surprised if that name, which generated free publicity, did not help Nintendo. If the logo reminded people of genocide, okay change it. But underwear? Seems like a good thing to me since they might remem…

From a UK perspective, the problem is that "pants" can be used to say something is rubbish, or similar. We might say "that new Yahoo Mail design is a load of pants". With the Wii example, there is not the same sort of common use in any country I know of. (Maybe there is, but I don't know)

So, OK, it is amusing and probably memorable, but as I Brit I would have tell them that they don't want a bunch of Brits saying their product is a load of pants.

So, anything else, and it might be slightly clever marketing, but in this specific, I'd put my sensible head on and say they should avoid it.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#43

Post by alan_cx »

jug6ernaut wrote: post #21
alan_cx wrote: post #11

Earlier quoted context omitted.

I see 26, not 26%. 26 is 2.6% of 1000. (Just woken up and I am a bit blurry, so, I might be tragically wrong)

Yes I believe you are correct.

Thank the gods for that. Getting that wrong would have been total pants....

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#44

Post by andyhmltn »

alan_cx wrote: post #13
andyhmltn wrote: post #10

I have to admit I'm from the UK and I saw exactly that. Why?!

Could be basque the title suggested it? Note: I miss typed "because", and the spelling suggestion was "basque". Given I like an amusing typo, and the given subject, I simply had to leave it as is....

Possibly, but I went into the article thinking it was going to be about a poorly designed logo from a freelancer or one of those amusing situations where their company name means something weird in another language.

I didn't for a second think 'looks like underpants' was literal haha

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#45

Post by Jagat »

praptak wrote: post #42

"“Dodecahedron” took second place [...] followed by a laundry list of other geometric shapes." Heh, heh, heh, he said "laundry list" .

Exactly. When he said "laundry list", I thought he meant a flurry of words that meant Y-fronts.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#46

Post by simias »

adestefan wrote: post #5
phpnode wrote: post #3

the white logo in the header bar still looks like Y fronts![0] 0. in the UK.

I didn't even know what Y fronts are and it looks like underwear. Even the new one that's not suppose to still looks like underwear.

Maybe the article just put it in your head. You can't "unsee" it, so to speak.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#47

Post by kyro »

I would invest in refining that logo even further. I couldn't tell it was a decahedron until you mentioned it. I actually see more underwear in it than I do geometry. The small slivers and color shades also hinder its recognizability and limit its scalability and consistency across multiple mediums.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#48

Post by cschmidt »

alan_cx wrote: post #39
goatforce5 wrote: post #32

Earlier quoted context omitted.

I spilled some coffee on some light coloured trousers on the way to the London office. The stain was centered right in my lap and I couldn't really go around like that all day, so I stopped and bought some cheap trousers at Gap to sort me out. Pro-tip: Telling your local UK colleagues that you were running late because you stained your pants and needed to get new pants, and then offering to show people the stained pa…

Ah, wonderfully divided by a common language!!!! :) "Fanny" is a great cause of transatlantic fun too. And if you are a Brit in the US, never ever say, "Im diving out for a fag". You're gonna get some odd looks.

My British in-laws always have a good laugh when we go by the "Frugal Fannies" store in the States.

Re: Our Logo Looks Like Underpants: A Case Study in Internationalization

#49

Post by carlob »

JunkDNA wrote: post #31
blackdogie wrote: post #9

Post mentions Google Comsumer Surveys http://www.google.com/insights/consumersurveys/pricing at $0.10 for targeted and $0.50 for targeted (age , gender, etc) responses this seems like a great way for getting feedback quick. Has anyone got any experience doing them ? Does anyone know how these people answer surveys, is there a web portal for people to sign up to do them ?

I've seen them smack dab in the middle of boston.com "The Big Picture". You basically can't look at more than a few of the photos without answering a google survey question. For me, looking at this page now asks me who my auto insurance provider is with: http://www.boston.com/bigpicture/2013/10/broken_lives_of_fuk...

It must be blocked by AdBlock, because I've never seen one.

I'm realizing now I'm missing a pretty large part of the web, by using AdBlock and Ghostery: most social share buttons, ads, Disqus comments… I should probably go on the unadulterated web one day a month, just to see what it looks like.

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