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Google is Exploring an Alternative to Cookies for Ad Tracking

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Re: Google is Exploring an Alternative to Cookies for Ad Tracking

#71

Wow. "Don't be evil" is really dead and buried isn't it?

Read the article. This is the same thing as the IDFA but on the Chrome browser. Pretty sure you'll be able to reset its value or turn it off entirely.

Most advertisers don't want to reach you if you don't want to be reached.

Re: Google is Exploring an Alternative to Cookies for Ad Tracking

#72
post #66

Earlier quoted context omitted.

They can't be deleted or blocked. They are not confined to one device.

After reading the article, I fail to see how these are not confined to one device. basically, the article suggests that they'll add a random unique ID to the browsers' identification (I assume they're talking about the user agent). How would this spread across devices?

My mistake. But they are trivial to correlate and I would expect them to be correlated.

Re: Google is Exploring an Alternative to Cookies for Ad Tracking

#73
post #66

Earlier quoted context omitted.

After reading the article, I fail to see how these are not confined to one device. basically, the article suggests that they'll add a random unique ID to the browsers' identification (I assume they're talking about the user agent). How would this spread across devices?

My mistake. But they are trivial to correlate and I would expect them to be correlated.

Correlating seems very easy & likely indeed, I didn't think about that.

Re: Google is Exploring an Alternative to Cookies for Ad Tracking

#74
post #70

I thought this was well known, the "cookie" is known as RLZ > http://blog.chromium.org/2010/06/in-open-for-rlz.html RLZ gives us the ability to accurately measure the success of marketing promotions and distribution partnerships in order to meet our contractual and financial obligations. It assigns non-unique, non-personally identifiable promotion tracking labels to client products

The RLZ string isn't unique per user, and AFAIK it isn't used at all by Google's ad systems. It's used to measure the effectiveness of Google's marketing of their own software.

http://code.google.com/p/rlz/wiki/HowToReadAnRlzString

Re: Google is Exploring an Alternative to Cookies for Ad Tracking

#76
post #25

Earlier quoted context omitted.

I've been using Firefox as my main browser for a couple of years now. It's really getting better in every build. And Vimperator is not available for Chrome. Nowadays my biggest reason to stay with Firefox is that I trust Mozilla more than I trust Google.

I switched from FF when it was sluggish. Funny, the reason I don't switch back is the opposite of yours: I don't want to miss Vimium... how does Vimperator compare to Vimium?

I was in the same boat. I tried to switch back to Firefox a while back. Some people prefer Vimperator and Pentadactyl, but after using Vimium for a while, I found them to be a little too complicated and, well, different from what I was used to. It's possible I could have adjusted, but I didn't bother at the time and quickly returned to Chromium.

Later I discovered a Firefox addon called VimFX that basically aims to be "Chromium for Firefox": A very simple set of Vim-like shortcuts, configured in almost exactly the way Chromium is. Once I started using it, I felt right at home in Firefox, and I haven't looked back since. It's got a few warts (delay when using gg, Ctrl-F rebound to PageDown by default), but all things considered I'm pretty happy with it.

https://addons.mozilla.org/firefox/addon/vimfx/

https://github.com/akhodakivskiy/VimFx

Re: Google is Exploring an Alternative to Cookies for Ad Tracking

#77
post #7

The problem are not the cookies. The problem is the tracking and the privacy invasion. I don't want some body following me at every step to know every thing I do using cookies or any alternative method.

Then that's the problem for you, not the problem in general.

The problem is with privacy and privacy laws. If you read the laws about privacy (like http://www.ico.org.uk/for_organisations/privacy_and_electron...) you are going to see that they are targeting cookie-like tracking systems.

It's not a technical problem at all. Tracking is as easy to solve as to put a UID to each device (problem solved).

e.g. Apple some time ago forbid developer to use such an unique id (http://www.tuaw.com/2011/08/19/ios-5-deprecates-udid-as-iden...) probably on privacy laws grounds.

Re: Google is Exploring an Alternative to Cookies for Ad Tracking

#78
post #25

Earlier quoted context omitted.

I've been using Firefox as my main browser for a couple of years now. It's really getting better in every build. And Vimperator is not available for Chrome. Nowadays my biggest reason to stay with Firefox is that I trust Mozilla more than I trust Google.

I switched from FF when it was sluggish. Funny, the reason I don't switch back is the opposite of yours: I don't want to miss Vimium... how does Vimperator compare to Vimium?

[deleted]

Re: Google is Exploring an Alternative to Cookies for Ad Tracking

#79
post #43

Wow. "Don't be evil" is really dead and buried isn't it?

How exactly is this more evil than a tracking cookie? To me it sounds pretty much the same.

If it's tied to some "anonymous identifier" in the browser it's also possible to follow you in incognito mode.

Re: Google is Exploring an Alternative to Cookies for Ad Tracking

#80
post #62

Earlier quoted context omitted.

I just switched today. After installing the omnibar extension and removing the ugly bar in the bottom, if feels just as comfortable as Chrome.

fwiw the address bar does most of what Chrome's omnibar does, out of the box. It's just a bit hidden because they include the search field by default.

Except that it won't search for things that look roughly like an URL or a hostname.
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