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LeadGeni.us: User acquisition as a service

blog.mobileworks.com

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Re: LeadGeni.us: User acquisition as a service

#41

Post by NhanH »

anandkulkarni wrote: post #15
brandonb wrote: post #10

Congrats! This could be really big: one force that pressures B2B startups to get acquired is that huge companies have a big salesforce with existing customers. That makes it more efficient for multiple products to agglomerate into monoliths like IBM, EMC, or Oracle. If LeadGeni.us is successful, then it would become something like a federation of enterprise startups that share lead lists. That would in turn lead to a…

This is a fantastic point. PG has hinted at this trend already in one of his previous essays: because companies get a shared set of awesome services provided by other YC startups (finance, HR, hosting, etc.), startups can operate as efficiently as much larger and established companies. In this case, LeadGenius provides access to a shared (and large) sales support team that lets companies compete with bigger salespeop…

What do you mean by "we don't share lead lists internally"? As in the lead list won't be shared with the customers, or that lead lists are not shared internally within LeadGenius as well?

Re: LeadGeni.us: User acquisition as a service

#42

Post by anandkulkarni »

[deleted] wrote: post #40

[deleted]

Thanks, Austen. You make a great point -- below a certain customer point, paid UAaaS doesn't make sense!

We try to help people determine their ROI for lead generation out of the box, but LTV is something that a company has to figure out for itself!

Re: LeadGeni.us: User acquisition as a service

#43

Post by anandkulkarni »

NhanH wrote: post #41
anandkulkarni wrote: post #15

Earlier quoted context omitted.

This is a fantastic point. PG has hinted at this trend already in one of his previous essays: because companies get a shared set of awesome services provided by other YC startups (finance, HR, hosting, etc.), startups can operate as efficiently as much larger and established companies. In this case, LeadGenius provides access to a shared (and large) sales support team that lets companies compete with bigger salespeop…

What do you mean by "we don't share lead lists internally"? As in the lead list won't be shared with the customers, or that lead lists are not shared internally within LeadGenius as well?

We mean that lead lists aren't shared internally inside LeadGenius. All the work that's carried out is considered work-for-hire, and remains client property. It's more work for us, but this protects our clients who sell similar products into the same segments.

Re: LeadGeni.us: User acquisition as a service

#44

Post by lukethomas »

ovoxo wrote: post #23
brandonb wrote: post #10

Congrats! This could be really big: one force that pressures B2B startups to get acquired is that huge companies have a big salesforce with existing customers. That makes it more efficient for multiple products to agglomerate into monoliths like IBM, EMC, or Oracle. If LeadGeni.us is successful, then it would become something like a federation of enterprise startups that share lead lists. That would in turn lead to a…

Based on your comment, I'm going to assume you've never worked in B2B sales. "Lead Lists" are not something enterprises want to share - small or large.

Unless it's a complementary product.

Re: LeadGeni.us: User acquisition as a service

#45

Post by intothevoid »

anandkulkarni wrote: post #37
intothevoid wrote: post #34

Having used mobileworks in the past for similar work, I would not recommend them at all. My request was bounced around from worker to worker, nothing was accomplished and they stole my $50 dollars without offering anything in return.

Sorry you had a bad experience! We always cheerily offer refunds or set things right when things don't work. I'm happy to look into this myself -- feel free to get in touch with me directly if for some reason this didn't happen and we can figure out what went wrong.

I submitted a refund request and it was never honored. Just as the work I submitted to my virtual assistant was accepted but never completed.

I considered it a $50 experiment to see if this would work or not, but not receiving the refund when I asked for it leaves me inclined to warn others about the claims being made.

Re: LeadGeni.us: User acquisition as a service

#48

Post by anandkulkarni »

intothevoid wrote: post #45
anandkulkarni wrote: post #37

Earlier quoted context omitted.

Sorry you had a bad experience! We always cheerily offer refunds or set things right when things don't work. I'm happy to look into this myself -- feel free to get in touch with me directly if for some reason this didn't happen and we can figure out what went wrong.

I submitted a refund request and it was never honored. Just as the work I submitted to my virtual assistant was accepted but never completed. I considered it a $50 experiment to see if this would work or not, but not receiving the refund when I asked for it leaves me inclined to warn others about the claims being made.

Get in touch with me and we'll get you sorted out! anand@mobileworks.

Re: LeadGeni.us: User acquisition as a service

#49

Post by conductr »

[deleted] wrote: post #40

[deleted]

I see your point but, if you use this service this way you are probably misguided to start. The best use of this service is to kick start growth from 0 to >0 or to test new market segments. I would think spending >LTV is okay* because you are just experimenting and you are paying for the knowledge. Or, you may plan to build some organic traction off of this initial bump in users so long-term the greater expense makes sense.

This service will help you grow, learn, and fail fast and cheaply if needed. It probably shouldn't be your main user acquisition pipeline.

*Also, you might not even have a LTV yet because you have 0 users.

Re: LeadGeni.us: User acquisition as a service

#50

Post by ukd1 »

anandkulkarni wrote: post #43
NhanH wrote: post #41

Earlier quoted context omitted.

What do you mean by "we don't share lead lists internally"? As in the lead list won't be shared with the customers, or that lead lists are not shared internally within LeadGenius as well?

We mean that lead lists aren't shared internally inside LeadGenius. All the work that's carried out is considered work-for-hire, and remains client property. It's more work for us, but this protects our clients who sell similar products into the same segments.

Your staff will remember this, even if they aren't sharing things directly. Doesn't this just end up using more hours for your customers?
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