You have data that you can use to boost your site's functionality. If you gave people sliders for base cost, city MPG and highway MPG, your website would be more useful.
People could look for pictures of new cars on google image search. Maybe you want people to look for pictures of new cars on your site by MPG or price. These are things that your website can leverage right now, all by changing the front end.
Until then, your website is a splash page for Edmunds.