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Competing with a Mac

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Re: Competing with a Mac

#31

Blackberry's was the case of being too much in love with their own beliefs and processes. Also known as inability to adapt to changing circumstances. Microsoft also has those tendencies but they tend to get their act somewhat together even if that's too late. Lazaridis saw the iPhone and the Engineer in him went - the battery won't last and it will bring down the AT&T network with its full fledged browser. Ballmer sa…

One of Blackberry's key barriers to innovation was that they were unwilling to cannibalize their existing revenue. It was quite substantial revenue, so I would understand the beancounters' reticence.

To connect a Blackberry to your own mail server, you needed expensive software and the enterprise level of network service. While BB did start to offer consumer data plans, you could not use them with your own mail server. When the iPhone came to Canada, I did the math and traded the blackberry for an iPhone.

Re: Competing with a Mac

#32
post #18

Finally, someone else who agrees that the iPhone was a disruptive product. It had all of the hallmarks of a disruptive product except for the low price. It appealed to a different set of values (i.e. usability and interface), ignored features that were seen as critical in the existing market of smartphone users (No third-party apps at launch? No copy/paste? No editing of Word documents ?!), and it blindsided the incu…

The unlimited (even tho 2G) data plan was price-disruptive. Verizon wanted to charge me $45/mo for data for my Treo (again 2G/1xRTT). The iPhone (mandated) plan from AT&T was $20/mo for data, including 200 texts. Even if I didn't prefer the iPhone, that cost differential was a no-brainer to me.

Data plans were the disruption that made the iPhone more than "a faster horse." They allowed the iPhone's architecture to be feasible and the idea of the app store to be viable. Yes, touch screens are an improvement over pens, but the change that sunk RIM was logistical.

Re: Competing with a Mac

#33

Finally, someone else who agrees that the iPhone was a disruptive product. It had all of the hallmarks of a disruptive product except for the low price. It appealed to a different set of values (i.e. usability and interface), ignored features that were seen as critical in the existing market of smartphone users (No third-party apps at launch? No copy/paste? No editing of Word documents ?!), and it blindsided the incu…

From the article: While BlackBerry was guided to omit consumer features from its enterprise buyers, Nokia never secured enterprise buyers of any significance I wonder if BlackBerry would've prospered by doubling down on enterprise buyers, maintaining their keyboards, and ignoring the consumer market. From what I can tell, BlackBerry haphazardly attacked the consumer market where Apple was the strongest.

I can only speak anecdotally here, but in my experience as an IOS contractor if blackberry had doubled down on enterprise buyers, it wouldn't have mattered. Top executives were buying iphones despite the enterprise features, and they were forcing their internal IT departments to make room for them. It's also the reason that so many enterprise apps are made for iphone while android is ignored, the top brass want to see their companies app on their smartphone.

Re: Competing with a Mac

#34

Finally, someone else who agrees that the iPhone was a disruptive product. It had all of the hallmarks of a disruptive product except for the low price. It appealed to a different set of values (i.e. usability and interface), ignored features that were seen as critical in the existing market of smartphone users (No third-party apps at launch? No copy/paste? No editing of Word documents ?!), and it blindsided the incu…

I wonder what differentiates a disruptive product from a better product? It seems like the qualities you listed are hallmarks of all good products, right?

It's really a pretty specific idea initially coined in Clayton Christensen's book "The Innovator's Dilemma."

From the book, via Wikipedia:

"Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream."

So the canonical example would be PCs disrupting the market for mainframes or minicomputers. Or as described in the book, less powerful hydraulic excavators disrupting steam-powered excavators. It's a good book, anyone who is interested in the business of technology should read it.

The contradiction is that disruptive products are usually much worse products than the ones they eventually replace. No one who owned a VAX or a mainframe looked at the first IBM PCs and thought that the PC was a "better" product. But the PC started cheaper, stayed cheaper and got better fast enough to displace minicomputers while at the same time opening up an entirely new market for computers that didn't exist before.

So much of this hinges on how you define what "disruptive" means. There's an argument to be made that the iPhone started the trend of phones & tablets disrupting the entire desktop PC industry, starting as "worse" products that eventually replaced the "better" product. I personally don't think you could really say the iPhone "disrupted" Blackberry per se - their relationship is more like early Compaq to IBM where Compaq/Apple put out a much better product that broke down barriers holding the original product back (e.g. Compaq decoupling bus speed from processor speed allowing them to ship a faster computer with an ISA-compatible bus for expansion cards).

Re: Competing with a Mac

#35

Finally, someone else who agrees that the iPhone was a disruptive product. It had all of the hallmarks of a disruptive product except for the low price. It appealed to a different set of values (i.e. usability and interface), ignored features that were seen as critical in the existing market of smartphone users (No third-party apps at launch? No copy/paste? No editing of Word documents ?!), and it blindsided the incu…

If you stick to a very literal reading of Christensen, the iPhone was disruptive to the PC market, but was simply a much better smartphone that its competitors. A product can be both better and worse depending on what you compare it to.

Re: Competing with a Mac

#36

Blackberry's was the case of being too much in love with their own beliefs and processes. Also known as inability to adapt to changing circumstances. Microsoft also has those tendencies but they tend to get their act somewhat together even if that's too late. Lazaridis saw the iPhone and the Engineer in him went - the battery won't last and it will bring down the AT&T network with its full fledged browser. Ballmer sa…

I think that BB should have done two things... First, double-down on enterprise customers. Second, offer BB branded applications for iOS and Android phones. They could have been best-in-breed applications, and still kept devices with physical keyboards for their enterprise/die-hard customers.

They had a feature set that was early on, unmatched, and enough developer insight/knowledge and codebase that they could have beat other competitors at the application level for integrated contact/calendar/mail solutions for exchange integration.

Re: Competing with a Mac

#37

Earlier quoted context omitted.

From the article: While BlackBerry was guided to omit consumer features from its enterprise buyers, Nokia never secured enterprise buyers of any significance I wonder if BlackBerry would've prospered by doubling down on enterprise buyers, maintaining their keyboards, and ignoring the consumer market. From what I can tell, BlackBerry haphazardly attacked the consumer market where Apple was the strongest.

I can only speak anecdotally here, but in my experience as an IOS contractor if blackberry had doubled down on enterprise buyers, it wouldn't have mattered. Top executives were buying iphones despite the enterprise features, and they were forcing their internal IT departments to make room for them. It's also the reason that so many enterprise apps are made for iphone while android is ignored, the top brass want to se…

This. Not to mention anecdotally the ego contests involved (e.g. my friend is on the board of Big Name Cultural Institution and they have a really nice iOS app). Of course, Big Name Cultural Institution has a budget 10x yours. But really having an iPhone app was a status symbol. It has since become a critical business need but back in 2010 it was mostly about board member's egos.

Re: Competing with a Mac

#38

Finally, someone else who agrees that the iPhone was a disruptive product. It had all of the hallmarks of a disruptive product except for the low price. It appealed to a different set of values (i.e. usability and interface), ignored features that were seen as critical in the existing market of smartphone users (No third-party apps at launch? No copy/paste? No editing of Word documents ?!), and it blindsided the incu…

From the article: While BlackBerry was guided to omit consumer features from its enterprise buyers, Nokia never secured enterprise buyers of any significance I wonder if BlackBerry would've prospered by doubling down on enterprise buyers, maintaining their keyboards, and ignoring the consumer market. From what I can tell, BlackBerry haphazardly attacked the consumer market where Apple was the strongest.

Didn't work[1]: when the CEO of your company demands that IT let him use his iPhone, then no amount of IT-friendly features is going to keep your enterprise a Blackberry only shop.

[1] To some extent Blackberry did this. While they did launch consumer models, their enterprise sales force remained strong, and new enterprise-friendly features kept shipping.

Re: Competing with a Mac

#39
The interesting thing about this is that the original iPhone was barely something that could be called a success. It sold 6.1 Million phones over 5 quarters. The recent launch was 9 Million in 3 days. They sold 50% more phones in a weekend than they did in 450 days. Reports of Apple's death are exaggerated I think.

Re: Competing with a Mac

#40
post #10

Ok, if we're using this framework, here are some interesting thought experiments: (1) What is Google Glass disrupting? What are the faulty assumptions about it? ("iPhone was a pocket Mac, not a better phone. Google Glasses is a ____, not a ?") (2) What are the AI / Machine Learning disrupting? (Google, Apple, Facebook, Amazon, IBM, MS) ("AI is a ____, not a ?") (3) What are the Kiva Systems robots disrupting? ("Kiva…

What is Google Glass disrupting?

Everything. There's never been a portable computing platform as aggressive in integrating with the physical (albeit visual) environment before. It will make what mobile disruption did to desktop computing look like what electronic typewriters did to their mechanical predecessors.

Anything that people currently use their eyes for can and probably will be disrupted.

Shopping: price comparisons in physical shops will be automatic, and no longer make you look like a dick.

Sports: Any team sports will be changed by the immediate knowledge of where all your team is. Any endurance sport will change with the zero-effort monitoring of your vital statistics[1].

Dating: All those "mobile dating apps" that work in theory but kind of fail in the real world might actually have a chance (assuming people get used to people wearing Glass and no longer laugh at them)

[1] No more http://chrisfroomelookingatstems.tumblr.com/

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