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The Growth Hacker Movement Is Poisonous

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Re: The Growth Hacker Movement Is Poisonous

#4
post #3

Exactly what I've been saying for the past few months. It's just another fad.

I don't actually think it's a fad per se - startups will always be looking for new ways to drive growth. The media hype will die down when the next job title is invented but growing the customer/user base will always be the #1 problem startups face.

Re: The Growth Hacker Movement Is Poisonous

#7
post #3

Exactly what I've been saying for the past few months. It's just another fad.

I don't actually think it's a fad per se - startups will always be looking for new ways to drive growth. The media hype will die down when the next job title is invented but growing the customer/user base will always be the #1 problem startups face.

I think you should lead with that next time rather than the link-baity title. The number one thing "startups" must understand (and that is everything from Y combinator to food truck) is how are they going to find customers, how are they going to convince those customers to use their startup, and how much is that going to cost per customer. "Growth Hacker" is just a meme, but it is a cherished meme by some, and trying to acquire readers by shooting their meme (or threatening too) is not a durable way to get readers. Just like selling cheap imported stuff as a loss leader at a store doesn't make for life long customers.

Re: The Growth Hacker Movement Is Poisonous

#8
I really want this to be true. I will say that as someone with a corporate job outside the actual startup community, I really miss the days of "Make something people want", and "Ramen profitable" (does anyone even remember ramen profitability anymore?). It really does seem that the community has sold itself out to a process aimed at driving multiround funding toward an acquisition event and that it's lost sight of the fun of making actual products.

But my fear is that, no, "growth hacking" really is the path to success in this world; and that all the ramen was just something that amounts to a marketing gimick to get the bubble off the ground...

Re: The Growth Hacker Movement Is Poisonous

#10
post #9

I think Growth Hacker debases the work hacker more than anything else...

I prefer to call myself a link-builder. This seems more accurate. Growth Hacker is loaded with too much controversy and hogwash.

Hmm.. Maybe after a heavy dinner.
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