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Google Web Designer

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Re: Google Web Designer

#21

Might be useful to let marketing department guys crank out ad banners without bothering any devs. I'm still waiting for http://macaw.co/ for responsive site & application prototyping.

In my experience, that will also unfortunately encourage them to crank them out without any designers ;)

Re: Google Web Designer

#23
Fantastic. I've been waiting for this to happen, and not the least bit surprised it's coming from Google.

I've been super excited for the HTML5/Canvas/JavaScript takeover of web interactivity from the grips of Flash, but the one thing I kept seeing in almost every single tutorial is that it's mostly - still - hand-coded stuff. That's cool for programmers, but the reality is that the "mass" market (among designers) isn't going to really adopt HTML5 until there are well-established visual tools.

Procedural graphic design is a fun exercise, intellectually interesting, and can have some amazing results, but the market for that type of design work is really limited.

This should help drive a real, solid, mass-designer-market adoption of the new standards. Cool.

Re: Google Web Designer

#24
post #2

I'm really happy that it looks like Photoshop and not like GIMP. Good UI is essential for widespread adoption.

It's necessary, but not sufficient. Look at Microsoft Blend for Visual Studio (formerly Microsoft Expression Blend), for example.

Re: Google Web Designer

#25

The most important feature of this (to Google(?)) is the built-in ad editor. It's the last point on the feature list page, but it's very telling that it's the first thing on the "Create New" screen. https://support.google.com/webdesigner/answer/3261498?hl=en&...

I think that makes sense -- a lot of Google's (paying) clients have been using Adobe (formerly Macromedia) Flash to make ads for years; if Google wants them to adopt HTML5 technology they need to make tools that are as easy to use as Flash was.

Re: Google Web Designer

#27

Interesting that this is being released as a native app, rather than a web app. It uses Chromium Embedded and a fairly custom UI, so it looks like it's all HTML anyway. Maybe they packed it up as an app to get better FS permissions (amoungst other things).

i was surprised by this as well since google has moved away from desktop apps to web apps with a few exceptions.

Re: Google Web Designer

#29
post #5

You can color me skeptical until we see actual HTML5/CSS spit out by this - regardless of who writes it, I'm always doubtful of the efficacy of any automated/wizard-driven code generation in the general sense. I'll lump this in with Dreamweaver for now.

This is exactly my feeling. If it's cranking out noisy code, then I don't want anything to do with it.
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