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Tarsnap logo contest

mail.tarsnap.com

31–40 of 129 posts

Re: Tarsnap logo contest

#31

Considering Tarsnap doesn't have a GUI I'd suggest a text-only logo - something like Tarsnap_ for a full logo and then just T_ for social media icons/favicon/128x128. I can put something together but at the end of the day it's just changing fonts until there's a winner. Colin, if you're interested in the idea and there's a particular font/color you would like used let me know and I'll make the pngs for you. Don't str…

my thoughts exactly. In my very non-artistic, unimportant opinion, the last thing tarsnap needs is yet another logo with a padlock / key / chain / castle / fortress / shield / guard / dog.

These security-related icons are so frequently (ab)used that I'm getting a strong urge not to use any product that relies on them to symboloze its security.

Re: Tarsnap logo contest

#32
post #29

http://www.one-tab.com/web/images/tarsnap.png A castle and medieval font to convey security and resilience Use of a font with a distinctive R to help it appear as TAR-SNAP and not TARS-NAP A monospaced font with underscores to convey that this for the UNIX command line Subtle gold/silver colors that convey a history of widely acknowledged value and future longevity Font: http://www.fontsquirrel.com/fonts/metamorphous…

Not bad. I think that castle is somewhat busy for a logo.

Re: Tarsnap logo contest

#33

Earlier quoted context omitted.

in the end, the final decision is going to be made by you, someone "useless at anything artistic". That's a fair point... but I do know what Tarsnap is, and it's not exactly "typical". I don't know how many non-tarsnap-using designers would come up with something which is consistent with the rest of the "tarsnap brand".

Well, part of the $500 would presumably be talking through the goals of the project, what message you want to convey with the logo, how you might want to extend the Tarsnap brand in the future, etc. To put it another way, if you needed to roll out a new feature for Tarsnap but couldn't do it yourself, would you hire someone on contract, or do a contest for it?

He just wants something cool looking and memorable for the FreeBSD sponsors page and for his website. This is part of the problem with paying for designers (something I've done a bunch of times, to varying effect) --- they want to have a conversation about your brand and the message of the logo. No doubt there are productive conversations like that to be had with good designers --- but not in $500 logo projects.

Re: Tarsnap logo contest

#34
I've wrote about this a few times on HN before. You guys like to downvote me every time I do but here we go again ...

Good designers, the ones you want if this is important to you, don't do contests. We have families to feed and bills to pay. "Winning" a popularity contest, not based on substance but instead on style, doesn't allow us to support ourself and our families doing our work. So, who are the designers doing these contests? Well, besides the large number of completely untrained laypeople, it's mostly students wanting beer money and portfolio pieces. And lets face it, most designers need many years beyond school before they're anything approaching "good" at their craft. Those years are spent doing grunt work with increasing amounts of responsibility under senior designers, art directors, creative directors, whatever.

My second point about that is how rare it is to win a contest. Designers know that they're often designing blind here. They could spend all the time in the world creating the perfect brand and the client could choose something else because they don't like the color blue or they're scared of clown logos or whatever. Point is, the client is often hardly objective in these situations and the designers know this. What does this mean in practicality? They are going to put as little effort as possible in to this because the chances of reward are small. Personally, I'd love to see the average amount of time spent on these logo entries. I bet most of them are well under 10 minutes.

Legal issues. I'll skim here because I don't have my links handy but most of these contest websites have been caught with stolen logos in their submissions. Companies have been sued for using these logos from contest websites costing them thousands of dollars they didn't expect. It happens and when the "designer" is some anonymous guy across the world, you have no recourse but to pay the fees, lawyer fees and then pay to do your logo all over again. Not to mention the embarrassment to your company when this happens. This stuff is very, very rare for clients working with designers face-to-face.

Lastly, when you're missing the face-to-face collaboration between designer and client, you're also missing most of what makes design "design", instead of art. The research as well as most of the creative process tends to go missing. The designer starts to view the client as the ones to design for instead of the "user" and as a result, the logo/brand/whatever becomes less effective. And you know what? A lot of important questions go missing ... like what are your plans for the future? What is your strategy to deal with your competitors? Even simple things like "am I making the logo for the company, the product or both" ... changes in company strategy are rarely mentioned in logo contests and this could be the most important question in the world. Logos need to be adaptable to company strategy and that strategy needs to be talking out between company and designer. Often NDAs are signed beforehand, good luck doing that with on a contest.

Re: Tarsnap logo contest

#35

Considering Tarsnap doesn't have a GUI I'd suggest a text-only logo - something like Tarsnap_ for a full logo and then just T_ for social media icons/favicon/128x128. I can put something together but at the end of the day it's just changing fonts until there's a winner. Colin, if you're interested in the idea and there's a particular font/color you would like used let me know and I'll make the pngs for you. Don't str…

my thoughts exactly. In my very non-artistic, unimportant opinion, the last thing tarsnap needs is yet another logo with a padlock / key / chain / castle / fortress / shield / guard / dog. These security-related icons are so frequently (ab)used that I'm getting a strong urge not to use any product that relies on them to symboloze its security.

the last thing tarsnap needs is yet another logo with a padlock / key / chain / castle / fortress / shield / guard / dog.

I'm inclined to agree... I'm not saying it's impossible to produce a good logo with one of these, but I'd need to see something really inspiring to put up with a cliche.

Re: Tarsnap logo contest

#36
post #3

Earlier quoted context omitted.

I have no idea what I might like. I'm hoping to get some discussion and sharing of ideas -- including from people who don't have any interest in or ability to actually produce a logo themselves. If I knew that, say, I wanted a graphic of a piece of tar being snapped in half, I'd look for an artist and say "here's $500, please draw this for me". But given that I have no idea what I want, I figure the more people I inv…

Right, but the issue is that 99 out of 100 designers will do work for you and not get paid for it, while one will. There are some good links to thoughts about speculative work here: http://www.nospec.com/articles

The other thing that will happen is that the most credible submissions will come from places like Indonesia and Vietnam and Bulgaria. I wonder what freaks pro designers out more, concern over the wasted time of contest losers, or concern over the extent to which offshore piecework designers can drive the prices down for people like Colin who simply don't want the full 40-80 hour project.

Re: Tarsnap logo contest

#37
By using a contest format and only offering $500 to the winner, you're significantly limiting the talent pool of designers. Designers who are good--and know that they are--probably wouldn't design a logo for a guaranteed $500, much less for an effectively random chance of payment.

Maybe you don't really care if it's a very good logo, or if you're collaborating with a professional who can walk you through the process of discovering what you want. (You do want something, trust me--you just won't know it for sure until you start rejecting the things you don't want.) And that's fine--it's your choice. If your business is doing fine without an awesome logo or a slick brand, then good job!

But if you really do want something professional, something that can be built out into a bigger brand, and something that someone put a lot of thought into, then this is the wrong way to go.

I wouldn't hold a contest for $500 for a developer to write a piece of code for me. Why would I do it for a logo?

Re: Tarsnap logo contest

#38
post #32
post #29

http://www.one-tab.com/web/images/tarsnap.png A castle and medieval font to convey security and resilience Use of a font with a distinctive R to help it appear as TAR-SNAP and not TARS-NAP A monospaced font with underscores to convey that this for the UNIX command line Subtle gold/silver colors that convey a history of widely acknowledged value and future longevity Font: http://www.fontsquirrel.com/fonts/metamorphous…

Not bad. I think that castle is somewhat busy for a logo.

[deleted]

Re: Tarsnap logo contest

#39
Beastie leaning an elbow on a treasure chest, looking cool, as though it were a bar. Cool like he's taken down marauding hordes with his bare hands so keeping you away from that box isn't even a thing.

Re: Tarsnap logo contest

#40

I've wrote about this a few times on HN before. You guys like to downvote me every time I do but here we go again ... Good designers, the ones you want if this is important to you, don't do contests. We have families to feed and bills to pay. "Winning" a popularity contest, not based on substance but instead on style, doesn't allow us to support ourself and our families doing our work. So, who are the designers doing…

Good designers, the ones you want if this is important to you, don't do contests.

I'm not looking for a good designer. I'm looking for a hacker (ideally a unix hacker) who happens to have some design skills.

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