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Ex) http://en.wikipedia.org/wiki/Deoderant Ex) http://en.wikipedia.org/wiki/Listerine Ex) http://en.wikipedia.org/wiki/Hallmark Ex) http://en.wikipedia.org/wiki/Ploughman%27s_lunch (UK example)
The first two are fine by me. Sadly a lot of the teens I meet (younger siblings) think that soaking themselves in Axe means they don't smell. With a history like Listerine's I'm surprised I've never come across a chain email about it [1 (the margarine section)]. [1] http://www.snopes.com/food/warnings/butter.asp
And yet, I still use Listerine and antiperspirant every day. Because we live in a society where these things are normal, and not using them would feel weird (and cause offense). We've been thoroughly convinced that the natural state of the human body is disgusting and offensive -- but we can't go back. It's kind of fascinating.