I like the general idea -- many company's 401k options range from slightly sub-optimal to terrible, and helping people make the best of whatever choices they face can be very useful. On the UI/UX side, the look and feel is very slick, but I'd like to see some deeper tutorial type explanations for things like beta and risk profiles rather than short "help" style definitions. More fundamentally, it is hard to garner a…
Thanks, Bradley. Tutorial explanation comment is noted - we have some ideas on that front. There are a few themes that we're playing on with regards to the advice, and we'll try to express them more clearly on the site as we move forward. These are: 1) Most of the investment options available to participants are really a mix of a number of market sectors...for example, Vanguard Wellington ( http://www.kivalia.com/ass…
re: actively managed funds
Even beyond price, it is hard to know exactly what you are getting. A fund may be in the large cap value segment generally, but what if the fund manager hates financials or loves energy? Or even worse what if he hates financials this year, but loved them last year? Trying to diversify properly with such idiosyncratic building blocks seems a frustrating excise.
Re: overall allocation
I noticed that you have three model portfolios based on risk tolerance (conservative, moderate, aggressive) and you measure them versus target date funds as a benchmark. Are those different models intended to account for personal risk tolerance as well as time to retirement?