Step 2 is really the unique part here -- what you need to do is to figure out who you want before you can figure out how to communicate with them. The oldest adage in the book about speechcraft is "know your audience" but it really applies to any sort of communication, even 1:1 ping-type emails. Can't emphasize enough how much you need to introspect within your org to figure out who you're looking for if you have any chance of convincing someone that they are who you're looking for.
Why PR for Your Engineering Team is not Crazy Talk
21–26 of 26 posts
Re: Why PR for Your Engineering Team is not Crazy Talk
#22misleading title, though it is a nice little bow to wrap around the idea.
Re: Why PR for Your Engineering Team is not Crazy Talk
#23Step 2 is really the unique part here -- what you need to do is to figure out who you want before you can figure out how to communicate with them. The oldest adage in the book about speechcraft is "know your audience" but it really applies to any sort of communication, even 1:1 ping-type emails. Can't emphasize enough how much you need to introspect within your org to figure out who you're looking for if you have any…
It's very true. Many times orgs write generic, catch-all engineering job specs. Or they say they're looking for any 'good' engineer.
They think this is a good idea since it seems to apply to the broadest number of candidates. But it totally backfires - no one gets excited about the role since it's not targeted at anyone.
Re: Why PR for Your Engineering Team is not Crazy Talk
#24misleading title, though it is a nice little bow to wrap around the idea.
Curious, why misleading?
Re: Why PR for Your Engineering Team is not Crazy Talk
#25misleading title, though it is a nice little bow to wrap around the idea.
Curious, why misleading?
Public Relations for your Engineering Team suggests working on getting them out in front of the product, not just hiding behind it.
You touched on it, "Engineers are no longer the loner geeks, working in dimly lit rooms, hacking away" but didn't realize the potential of that statement. Instead you used the idea to jump into a different topic; using the Tenants of PR to hire Engineers.
Re: Why PR for Your Engineering Team is not Crazy Talk
#26I think Pete is right on. Content marketing as a by-product of engineering, especially open-source engineering, is only going to become a bigger part of recruiting. Just look at GitHub. Super engineer-driven company, incredible content marketing generated by their engineers that helps them find folks.