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Starting an Airline

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21–30 of 234 posts

Re: Starting an Airline

#21
post #4

The airline industry has the lowest return on invested capital of any industry: http://centreforaviation.com/images/stories/2013/jul/05/ROIC... This analysis from McKinsey is worth a read: http://www.iata.org/whatwedo/Documents/economics/Profitabili...

Those are some baffling infographics.

Re: Starting an Airline

#22
It blows my mind how people start such big businesses. You must build an airport, hire stuff, buy planes, meet many legal requirements and so on, all costing tens of millions of dollars, and on top of that, it must be profitable. This gives some insight, but still it's terryfing. I feel so small.

Re: Starting an Airline

#23
post #12
post #4

The airline industry has the lowest return on invested capital of any industry: http://centreforaviation.com/images/stories/2013/jul/05/ROIC... This analysis from McKinsey is worth a read: http://www.iata.org/whatwedo/Documents/economics/Profitabili...

It's very strange given how necessary air travel is. It still surprises me how need and margins are inversely related (luxury goods have high margins, commodities low), but it makes sense. It's the price. The price of travel is so high for most consumers that they're going to optimize on price at the sacrifice of everything else. The cost of flying and operating an airline is so expensive that airlines also optimize…

Aiming towards the higher end makes you vulnerable when recessions hit. You also have to compete with carriers that are run by government related entities, who operate for the prestige rather than the profits.

Re: Starting an Airline

#24
post #12
post #4

The airline industry has the lowest return on invested capital of any industry: http://centreforaviation.com/images/stories/2013/jul/05/ROIC... This analysis from McKinsey is worth a read: http://www.iata.org/whatwedo/Documents/economics/Profitabili...

It's very strange given how necessary air travel is. It still surprises me how need and margins are inversely related (luxury goods have high margins, commodities low), but it makes sense. It's the price. The price of travel is so high for most consumers that they're going to optimize on price at the sacrifice of everything else. The cost of flying and operating an airline is so expensive that airlines also optimize…

Virgin [America] has been trying to change that, but financially it's still fairly questionable if they've been successful. [1]

[1] http://www.nytimes.com/2013/09/08/business/at-virgin-america...

Re: Starting an Airline

#25
post #7

Earlier quoted context omitted.

...who would buy airplanes, increasing their customer base.

I know what you mean, but, just to nitpick, most small airlines will lease the planes

Even an airplane that is leased is built on specs by the "end-user"; analogue to a house which owned by the bank (by mortgage).

Re: Starting an Airline

#26
post #7

Earlier quoted context omitted.

I know what you mean, but, just to nitpick, most small airlines will lease the planes

From people who bought the airplanes...

Yes, of course, the theory is clear. I still can't help suspecting that this whole "Startup" organization is a boondoggle so somebody's brother-in-law can be a VP in charge of something harmless. At Boeing's scale, purchases (or leases) of new (or at least new enough to affect demand for new) planes by investors who can't hire their own experienced airline executives will necessarily be a drop in the bucket.

Re: Starting an Airline

#27
post #12
post #4

The airline industry has the lowest return on invested capital of any industry: http://centreforaviation.com/images/stories/2013/jul/05/ROIC... This analysis from McKinsey is worth a read: http://www.iata.org/whatwedo/Documents/economics/Profitabili...

It's very strange given how necessary air travel is. It still surprises me how need and margins are inversely related (luxury goods have high margins, commodities low), but it makes sense. It's the price. The price of travel is so high for most consumers that they're going to optimize on price at the sacrifice of everything else. The cost of flying and operating an airline is so expensive that airlines also optimize…

I think it's hard for airlines to innovate much as many factors that determine the quality of service are outside their control. For example they don't own the airports (like Apple owns their own stores) and that affects a lot of the overall experience.

Further to that, their profits are always being affected by fuel prices. If you read an airline's annual financial report it will talk about buying fuel futures to minimise the risk but they are still vulerable: http://www.transtats.bts.gov/fuel.asp?pn=0&display=chart1

Re: Starting an Airline

#28

It blows my mind how people start such big businesses. You must build an airport, hire stuff, buy planes, meet many legal requirements and so on, all costing tens of millions of dollars, and on top of that, it must be profitable. This gives some insight, but still it's terryfing. I feel so small.

You don't need to build an airport, you rent space in existing airports.

Renting in the main city airports is very expensive but the ones further out aren't so bad.

Re: Starting an Airline

#29
post #12

Earlier quoted context omitted.

It's very strange given how necessary air travel is. It still surprises me how need and margins are inversely related (luxury goods have high margins, commodities low), but it makes sense. It's the price. The price of travel is so high for most consumers that they're going to optimize on price at the sacrifice of everything else. The cost of flying and operating an airline is so expensive that airlines also optimize…

Actually it's commoditization. There is very little differentiation in airline flying - particularly domestic in the US. So they get stuck competing on price. Imagine you're flying from NY or BOS to SFO. You have two choices. Pay around $500 per ticket with some price shopping. Have a horrible experience of cattle herding, no food choices, small seats. Or spend $2500 or something insane for slightly larger seats. Wei…

Problem with this is that airplane configurations are not easily changed; and accomodating 3 different sizes of seats with the risk of having to sell bigger seats for lower prices.... is not worth taking for most airlines (especially low-cost carriers)

Re: Starting an Airline

#30

It blows my mind how people start such big businesses. You must build an airport, hire stuff, buy planes, meet many legal requirements and so on, all costing tens of millions of dollars, and on top of that, it must be profitable. This gives some insight, but still it's terryfing. I feel so small.

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