I already met with some of the larger players in the industry and tested some of the products in the market. I will be leaning more towards more remote testing but will definitely have eye tracking equipment as well. Eye tracking is expensive but helps make a good sales pitch and is interesting.
I want to invest in a set of tools that will help in collecting meaningful data and will help in creating actionable and accurate reports.
How would you set up this lab? What software & equipment would you invest in?