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Lollipuff's Y Combinator Experience

lollipuff.com

21–30 of 34 posts

Re: Lollipuff's Y Combinator Experience

#21
post #13

It's interesting to me how a simple-seeming bit of technical infrastructure (a blog -> auction site for a specific vertical) can become a vector for delivering and monetizing an expert service like fashion authentication. There are lots of "little" expert services like that which aren't well served with the professional services model, but are maybe hugely valuable when plugged into some kind of e-commerce or online…

I attended every demo day session (and the practice sessions before demo day) for about 2 years* and the real difference between the audiences depended on time of day. I think a "good" presentation had a lot of people writing things down, vs BlackBerry / iPhone reading.

Also, back when there were more sessions and they happened at YC HQ, the time of day played a big difference. The later sessions (I think they started at 4?) had people actually laughing at jokes, whereas the earlier sessions some of the exact same jokes, seemingly delivered the exact same way missed really badly. (I remember people actually cheering for Hipmunk's presentation. It felt like a home run.)

I don't know what it meant for follow up, but two notable presentations at least generated some memorable notes that I spied over people's shoulders. Jason Shen from Ridejoy did a cartwheel on the way in (he's a former collegiate gymnast) and I saw a lot of people drawing stick figures cartwheeling. Also, during SiftScience's presentation, one of the founders punctuated his presentation by saying something to the effect of "We're going to stop people from fucking with our customers." A lot of people wrote down "fuck" next to their name :)

I don't know what happened to most of the companies post demo day with their applicable raises.

*: I did behind the scenes work with YC as the audio / video guy for a bit, before they went to the CH museum.

Re: Lollipuff's Y Combinator Experience

#23
post #20
post #19

Not trying to be a downer, but how are you an interesting company to invest in when your entire opportunity, if you take 100% of the market, is $5M/year?

Our MVP launched with just 3 of the hottest brands, which had that level of transactions on eBay alone. Across all women's fashion brands and all designer resale, there are roughly $100B in transactions per year (see the Demo Day video at the link). Start small and grow outward. ;)

[deleted]

Re: Lollipuff's Y Combinator Experience

#24
post #20
post #19

Not trying to be a downer, but how are you an interesting company to invest in when your entire opportunity, if you take 100% of the market, is $5M/year?

Our MVP launched with just 3 of the hottest brands, which had that level of transactions on eBay alone. Across all women's fashion brands and all designer resale, there are roughly $100B in transactions per year (see the Demo Day video at the link). Start small and grow outward. ;)

Ah ok, got it :)

Re: Lollipuff's Y Combinator Experience

#25
post #18
post #12

OT: Just a heads up to the lollipuff team if you're around, the meet the co-founders blog you link to in the OP shows up like this for me in FF 23 on Windows 7. http://i.imgur.com/db4Lr48.png Great insight, though! I really like lollipuffs concept, I would also have funded you guys; I love it when the perfect solution for a pain point takes off.

Thank you so very, very much! I fixed it (I believe).

Yes, looks great!

Re: Lollipuff's Y Combinator Experience

#26

Having no qualifications whatsoever about such things, I'd fund them. To me, this application (including video) make Lollipuff's success seem inevitable. Everything is stated just so matter-of-factly, but without bravado. They've found a market with customers, and have a product that appears to serve their needs, and to an outsider, it appears that the business will happen whether or not YC (or Silicon Valley at larg…

Agreed. Success breeds success. This is an attempt to pivot from an existing ad-hoc business into an accelerated & more formalized business. There are customers, there is money coming in, the brand (CEO) is known in the field.

IMO, the only question is if it can grow beyond the existing niche, and how far it can grow.

Re: Lollipuff's Y Combinator Experience

#27
It is great to see a YC fashion/e-commerce company getting traction. High fashion authentication makes a ton of sense, and is definitely a valuable service. The sealed auction model is interesting. It is a good model, but misses on all the engagement that real bidding offers. I think it is a good fit for them. Standard auctions are full of tasteless bullshit such as sniping.

Standard auctions offer the best available price. It would be interesting to see if they A/B test vickrey auctions where the price paid is the second highest bid. That prevents buyer's remorse, and could generate higher prices as people would bid higher without worrying about doing something "stupid".

Re: Lollipuff's Y Combinator Experience

#28
post #19

Not trying to be a downer, but how are you an interesting company to invest in when your entire opportunity, if you take 100% of the market, is $5M/year?

Not trying to be even more of a downer, but top-down market sizing is almost always off by significant orders of magnitude.

It's great to say that the total size of a market is, on paper, $77 million (or $100 billion). But not only does this fail to reveal how much of it is realistically addressable, the overall number itself is more easily overestimated than underestimated.

I'm not saying that Lollipuff is a bad idea, or can't be successful, but one thing to note is that a lot of individuals who buy fake luxury goods do so knowingly.[1] There are various reasons for this. For many, the real product is too expensive. For others, a counterfeit purchase is based on the recognition that an average person can't tell a decent knock-off from an authentic item (so why pay full price to impress friends and passers-by if you don't need to?). Some opt to buy counterfeit items for "everyday use." Net-net: a not insignificant number of the counterfeit sales are intentional transactions.

Lollipuff's real market consists of women who want to purchase authentic (used?) luxury items online and who can afford them and who are sufficiently concerned about counterfeits and who seek out alternative purchasing channels to address this concern.

Is this a large enough market, and will Lollipuff be able to capture enough of it to have a viable business? I don't know, but I do know that taking the total value of online resales for certain product categories and brands and using those to size the market will produce market size figures that are way too large to be considered realistic.

[1] http://www.reuters.com/article/2013/01/08/us-usa-counterfeit...

Re: Lollipuff's Y Combinator Experience

#29
post #20
post #19

Not trying to be a downer, but how are you an interesting company to invest in when your entire opportunity, if you take 100% of the market, is $5M/year?

Our MVP launched with just 3 of the hottest brands, which had that level of transactions on eBay alone. Across all women's fashion brands and all designer resale, there are roughly $100B in transactions per year (see the Demo Day video at the link). Start small and grow outward. ;)

Is there a reason you want/need to be the commerce platform on which these resale transactions take place?

Two-sided markets are generally more difficult to crack, and displacing eBay in particular is going to be challenging. I'd expect your cost of customer acquisition to grow quite significantly once you've tapped out the low hanging fruit.

If your core competency is your ability to detect counterfeits, however, maybe there's an opportunity to convince legitimate vendors to pay you to certify that their items are authentic, something that they then promote to prospective customers in all of their sales channels. You'd probably need to offer a buyer money-back guarantee for this model to be viable, but if you did this, you could try tying your pricing to the vendor's sales price (i.e. it costs more to certify a handbag being resold for $750 than a dress being resold for $250).

If you're wedded to the idea of running your own commerce platform, you could provide vendors that certify their goods with you a free listing on your site, and reimburse the certification fee from the sales commission if their product sells through you. By getting listings this way, you can avoid some of the questions you're bound to be asked if your only proposition is that you're an eBay competitor (think "How many sales do you generate a month?"). And you avoid having to grow your buyer base to make money.

Re: Lollipuff's Y Combinator Experience

#30
post #19

Not trying to be a downer, but how are you an interesting company to invest in when your entire opportunity, if you take 100% of the market, is $5M/year?

Not trying to be even more of a downer, but top-down market sizing is almost always off by significant orders of magnitude. It's great to say that the total size of a market is, on paper, $77 million (or $100 billion). But not only does this fail to reveal how much of it is realistically addressable, the overall number itself is more easily overestimated than underestimated. I'm not saying that Lollipuff is a bad ide…

Fantastic comment! Allow me to weigh in with two thoughts...

(1) Our numbers are based on authentic designer resale. We don't have anything against people knowingly buying knockoffs. Better still, there's an entire new industry in fashion for building "clone" items under a new brand. The real problem arises when people unknowingly get duped. It's like buying a "Aple" computer that epicly fails in 6 months of use.

(2) The irony of designer resale is that you can get a pre-owned, lightly used designer item for approximately the same price as an off brand... and yet the quality will be better and it will last longer. Our CEO is notoriously frugal -- that's actually how she got started in the field.

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