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Pinterest to get ads

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Re: Pinterest to get ads

#31

Post by austenallred »

ojbyrne wrote: post #28
austenallred wrote: post #18

Pinterest's monetization will do great. Seriously, Pinterest could and should IPO in coming years. I'm bullish on Pinterest not only because my wife and I use Pinterest for everything from planning our wedding to finding outfits and meals, but because I market on Pinterest for a few clients all day long. It consistently brings in more traffic than other sources when you do it right, even for clients that are ranked i…

Your first sentence is ambiguous. I'm still not entirely sure you mean it in the startup world usage of "killing it" - i.e. doing really well (though I think you do), or the more mainstream usage of "destroy it."

Thank you. I edited it (doing really well).

Re: Pinterest to get ads

#32

Post by austenallred »

AznHisoka wrote: post #17

Pinterest should sell internal data on which items get pinned the most from which retailer in which time period. IE: This necklace got pinned the most from Macys.com during the week before Valentine's Day. I'm sure JCPenny, BlueNile etc would find that data useful.

This info is already available for free (pinterest.com/source/yoursite.com then click on metrics). They would have to turn it off first.

Re: Pinterest to get ads

#33

Post by gabemart »

austenallred wrote: post #25
Nowyouknow wrote: post #22

Earlier quoted context omitted.

>It consistently brings in more traffic than anything combined when you do it right, How do you do Pinterest "right"? Just curious. You're absolutely right about the traffic trend. When Pinterest was first getting a major buzz, I was pinning regularly and those pins are still getting actively repinned. After a period of no pinning, now when I do pin things, I hardly see any activity.

It's a long process that took me forever to figure out, but here are the basics. I'll probably write a blog post about it. Pin something, get a couple of repins, then repin that to a very popular community board (it takes work to get invites to those with followings of 150,000+). Follow, like, and comment (sincerely) on the pins of people who repinned your pin. Rinse and repeat. On the average day for a newer site/ac…

    Pin something, get a couple of repins, then repin that to
    a very popular community board (it takes work to get
    invites to those with followings of 150,000+).
I'm not intentionally being dismissive, but isn't this a little like saying "Pin something, get a couple of repins, [magic happens]"?

I would imagine that if you can get content posted regularly to any platform with 150,000+ followers/readers/subscribers, the traffic rolls right in.

Is there something particular to pinterest that makes it easier to get content posted to these community boards, vs. getting content posted on a popular blog or retweeted by a popular account?

Re: Pinterest to get ads

#34

Post by jcampbell1 »

RyanZAG wrote: post #11
clone1018 wrote: post #4

Earlier quoted context omitted.

What's your idea on monetizing these websites?

Pintrest is mostly made up of (1) images/photos and (2) real world merchandise of some kind. They could create a platform for selling printed copies of images/photos on pintrest and they could take a cut of the revenues, and maybe even go into easy distribution and scale of physical products shown on pintrest with a cut of revenues as well. Probably other services they could combine with the content as well in other…

How big is the market for printed photos? How is taking a revenue cut from products really that different from advertising? It is non transparent affiliate marketing which is worse than transparent advertising.

Re: Pinterest to get ads

#35

Post by atacrawl »

elorant wrote: post #24

Pinterest's users are mostly women. Women click on ads far more often than men do. Combine that with the added appeal of pictures and you realize that the efficiency of ads on Pinterest could dwarf anything offered by Adsense and the likes. Bottom line, for the next couple of years there are some serious bucks to be made from ads on Pinterest. After that, spam will take over.

Pinterest's users are mostly women.

In the US, this is true. In the UK, it's more of a 50/50 split. (I can't remember where I read that; otherwise, I'd provide a source link.)

Re: Pinterest to get ads

#36

Post by thecosas »

JimmaDaRustla wrote: post #15
ameoba wrote: post #12

Earlier quoted context omitted.

Unless you can convince people to pay for your service, you can either openly use them as advertising platforms or you can be sneaky and sell your data to advertisers behind the scenes.

Haha, read my mind! Even if you sell behind the scenes, a profit focused company can't really say no to advertising.

"profit focused company" lol nice.

Re: Pinterest to get ads

#37

Post by austenallred »

gabemart wrote: post #33
austenallred wrote: post #25

Earlier quoted context omitted.

It's a long process that took me forever to figure out, but here are the basics. I'll probably write a blog post about it. Pin something, get a couple of repins, then repin that to a very popular community board (it takes work to get invites to those with followings of 150,000+). Follow, like, and comment (sincerely) on the pins of people who repinned your pin. Rinse and repeat. On the average day for a newer site/ac…

Pin something, get a couple of repins, then repin that to a very popular community board (it takes work to get invites to those with followings of 150,000+). I'm not intentionally being dismissive, but isn't this a little like saying "Pin something, get a couple of repins, [magic happens]"? I would imagine that if you can get content posted regularly to any platform with 150,000+ followers/readers/subscribers, the tr…

There's no secret there, there's just a gatekeeper you have to get past, and it's a little bit different for every one. Some will let you right on through, but usually you get to know the board owner really well, interact with them a bunch on Pinterest, and ask for an invite. You can also create generic Pinterest accounts and use a bot to load them up with very similar content to what they're looking for with a couple search functions, but that's probably not worth explaining on this forum.

Also, getting on the community boards is only the beginning of the battle.

Re: Pinterest to get ads

#38

Post by sp332 »

asabjorn wrote: post #30
sp332 wrote: post #19

Earlier quoted context omitted.

How about reversing it? Help users search through various products, using what you know they like as a guide. Find deals for them. Instead of collecting data on users and using it for advertisers, make vendors give you tons of data and use it for your users.

That is a very interesting idea. I am wondering if monetized recommendations can be done algorithmically, which might be the case with their interest graph. However, if not and they are targeting long-tail ads it might be better to follow googles lead and do something similar to adwords. Do you have an intuition on this?

If you're chasing long-tail, it might be better to do something like Pandora. Let people fill in aspects they like (or figure it out from their pins), then find products that fit the criteria. "We see you like sky-blue and polka dots. Here's a purse from a designer you've never heard of, all the people who like it, all the pinboards it appears on, and an exclusive 5% discount if you buy through this affiliate link."

Re: Pinterest to get ads

#39

Post by meleva »

austenallred wrote: post #25
Nowyouknow wrote: post #22

Earlier quoted context omitted.

>It consistently brings in more traffic than anything combined when you do it right, How do you do Pinterest "right"? Just curious. You're absolutely right about the traffic trend. When Pinterest was first getting a major buzz, I was pinning regularly and those pins are still getting actively repinned. After a period of no pinning, now when I do pin things, I hardly see any activity.

It's a long process that took me forever to figure out, but here are the basics. I'll probably write a blog post about it. Pin something, get a couple of repins, then repin that to a very popular community board (it takes work to get invites to those with followings of 150,000+). Follow, like, and comment (sincerely) on the pins of people who repinned your pin. Rinse and repeat. On the average day for a newer site/ac…

when you write Adsense, do you mean Adwords ?

Re: Pinterest to get ads

#40

Post by austenallred »

meleva wrote: post #39
austenallred wrote: post #25

Earlier quoted context omitted.

It's a long process that took me forever to figure out, but here are the basics. I'll probably write a blog post about it. Pin something, get a couple of repins, then repin that to a very popular community board (it takes work to get invites to those with followings of 150,000+). Follow, like, and comment (sincerely) on the pins of people who repinned your pin. Rinse and repeat. On the average day for a newer site/ac…

when you write Adsense, do you mean Adwords ?

No, I mean Adsense. Adwords is intent-driven search. Adsense is discovery. Pinterest is much more comparable to Adsense.
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