I have always wondered, how do they generate revenue now? Or do they not?
Pinterest to get ads
21–30 of 70 posts
Re: Pinterest to get ads
#22Pinterest's monetization will do great. Seriously, Pinterest could and should IPO in coming years. I'm bullish on Pinterest not only because my wife and I use Pinterest for everything from planning our wedding to finding outfits and meals, but because I market on Pinterest for a few clients all day long. It consistently brings in more traffic than other sources when you do it right, even for clients that are ranked i…
>It consistently brings in more traffic than anything combined when you do it right,
How do you do Pinterest "right"? Just curious.
You're absolutely right about the traffic trend. When Pinterest was first getting a major buzz, I was pinning regularly and those pins are still getting actively repinned.
After a period of no pinning, now when I do pin things, I hardly see any activity.
Re: Pinterest to get ads
#23Pinterest should sell internal data on which items get pinned the most from which retailer in which time period. IE: This necklace got pinned the most from Macys.com during the week before Valentine's Day. I'm sure JCPenny, BlueNile etc would find that data useful.
I'm already seeing Pinterest tags on clothes at Nordstrom's. Your idea would definitely help move that along. They have a unique opportunity here to help a lot of retailers. I'd like to see the company do more than just advertising.
Re: Pinterest to get ads
#24Pinterest's users are mostly women. Women click on ads far more often than men do. Combine that with the added appeal of pictures and you realize that the efficiency of ads on Pinterest could dwarf anything offered by Adsense and the likes.
Bottom line, for the next couple of years there are some serious bucks to be made from ads on Pinterest. After that, spam will take over.
Re: Pinterest to get ads
#25Pinterest's monetization will do great. Seriously, Pinterest could and should IPO in coming years. I'm bullish on Pinterest not only because my wife and I use Pinterest for everything from planning our wedding to finding outfits and meals, but because I market on Pinterest for a few clients all day long. It consistently brings in more traffic than other sources when you do it right, even for clients that are ranked i…
>It consistently brings in more traffic than anything combined when you do it right, How do you do Pinterest "right"? Just curious. You're absolutely right about the traffic trend. When Pinterest was first getting a major buzz, I was pinning regularly and those pins are still getting actively repinned. After a period of no pinning, now when I do pin things, I hardly see any activity.
It's a long process that took me forever to figure out, but here are the basics. I'll probably write a blog post about it.
Pin something, get a couple of repins, then repin that to a very popular community board (it takes work to get invites to those with followings of 150,000+). Follow, like, and comment (sincerely) on the pins of people who repinned your pin.
Rinse and repeat. On the average day for a newer site/account I'll drive between 1,000 and 2,000 visits and get about 100-150 new followers. The average product I pin will get 20-50 repins on day 1. But the crazy part is, as you mentioned, that all compounds over time.
The most important piece of information I'm willing to share is that if I could advertise on Pinterest I would switch all of my clients' ad spend from Adsense to Pinterest today. Promoted pins are going to be worth mad cash.
Re: Pinterest to get ads
#26Pinterest's users are mostly women. Women click on ads far more often than men do. Combine that with the added appeal of pictures and you realize that the efficiency of ads on Pinterest could dwarf anything offered by Adsense and the likes. Bottom line, for the next couple of years there are some serious bucks to be made from ads on Pinterest. After that, spam will take over.
They do?
Women be shoppin'?
Re: Pinterest to get ads
#27Why the hell is this news? Srsly guis. They were going to become an advertising machine eventually. I think they would have been better off turning all those amazon links into referral links.
Fun fact: new thing, supposed by some, still news. "Apple brought out a new iPhone? How is that news? We knew it was going to happen!"
Re: Pinterest to get ads
#28Pinterest's monetization will do great. Seriously, Pinterest could and should IPO in coming years. I'm bullish on Pinterest not only because my wife and I use Pinterest for everything from planning our wedding to finding outfits and meals, but because I market on Pinterest for a few clients all day long. It consistently brings in more traffic than other sources when you do it right, even for clients that are ranked i…
Your first sentence is ambiguous. I'm still not entirely sure you mean it in the startup world usage of "killing it" - i.e. doing really well (though I think you do), or the more mainstream usage of "destroy it."
Re: Pinterest to get ads
#29I have always wondered, how do they generate revenue now? Or do they not?
They mostly don't. I recall they used to make some money off of affiliate links on products people posted. They abandoned it for various reasons. They've survived off of VC money.
Re: Pinterest to get ads
#30Earlier quoted context omitted.
This seems like a natural move for Pinterest, and due to the nature of its content I think the ads have the potential to be highly relevant to the user. Maybe long-tail products could get an even better channel to reach interested customers?
How about reversing it? Help users search through various products, using what you know they like as a guide. Find deals for them. Instead of collecting data on users and using it for advertisers, make vendors give you tons of data and use it for your users.
That is a very interesting idea. I am wondering if monetized recommendations can be done algorithmically, which might be the case with their interest graph. However, if not and they are targeting long-tail ads it might be better to follow googles lead and do something similar to adwords. Do you have an intuition on this?