Pinterest to get ads • Hacker News Board

Re: Pinterest to get ads

#11

Post by RyanZAG » Thu, Sep 19, 2013, 8:11 PM UTC

clone1018 wrote: post #4

JimmaDaRustla wrote: post #2

Every social media site is turning into a customized personal advertising machine. Facebook, LinkedIn, Twitter...now Pinterest.

What's your idea on monetizing these websites?

Pintrest is mostly made up of (1) images/photos and (2) real world merchandise of some kind. They could create a platform for selling printed copies of images/photos on pintrest and they could take a cut of the revenues, and maybe even go into easy distribution and scale of physical products shown on pintrest with a cut of revenues as well. Probably other services they could combine with the content as well in other ways with some creativity.

Re: Pinterest to get ads

#12

Post by ameoba » Thu, Sep 19, 2013, 8:12 PM UTC

clone1018 wrote: post #4

JimmaDaRustla wrote: post #2

Every social media site is turning into a customized personal advertising machine. Facebook, LinkedIn, Twitter...now Pinterest.

What's your idea on monetizing these websites?

Unless you can convince people to pay for your service, you can either openly use them as advertising platforms or you can be sneaky and sell your data to advertisers behind the scenes.

Re: Pinterest to get ads

#13

Post by JimmaDaRustla » Thu, Sep 19, 2013, 8:13 PM UTC

clone1018 wrote: post #4

JimmaDaRustla wrote: post #2

Every social media site is turning into a customized personal advertising machine. Facebook, LinkedIn, Twitter...now Pinterest.

What's your idea on monetizing these websites?

I cannot imply that advertising should be removed, unless the customer financially pays for the service - any company (especially public) will use advertising in some form, or else it is just lost revenue.

I guess the only other option would be to build paid services, like app.net, but that is a completely different revenue model.

Re: Pinterest to get ads

#14

Post by asabjorn » Thu, Sep 19, 2013, 8:13 PM UTC

JimmaDaRustla wrote: post #2

Every social media site is turning into a customized personal advertising machine. Facebook, LinkedIn, Twitter...now Pinterest.

This seems like a natural move for Pinterest, and due to the nature of its content I think the ads have the potential to be highly relevant to the user. Maybe long-tail products could get an even better channel to reach interested customers?

Re: Pinterest to get ads

#15

Post by JimmaDaRustla » Thu, Sep 19, 2013, 8:14 PM UTC

ameoba wrote: post #12

clone1018 wrote: post #4

Earlier quoted context omitted.

What's your idea on monetizing these websites?

Unless you can convince people to pay for your service, you can either openly use them as advertising platforms or you can be sneaky and sell your data to advertisers behind the scenes.

Haha, read my mind! Even if you sell behind the scenes, a profit focused company can't really say no to advertising.

Re: Pinterest to get ads

#16

Post by connerbryan » Thu, Sep 19, 2013, 8:19 PM UTC

jerf wrote: post #10

Pinterest, I'm not a direct user, but my wife is, and it's had a better impact on my life, even indirectly, than any of the other social networks. It's our cookbook, craftbook, and misc idea book. I am willing to give you money. Probably far more than you'll get from serving us ads. Are you willing to take it?

I'm in a similar situation. I'd much prefer a subscription model to ads.

Or at the very least, a subscription with the single benefit of "no ads."

Re: Pinterest to get ads

#17

Post by AznHisoka » Thu, Sep 19, 2013, 8:23 PM UTC

Pinterest should sell internal data on which items get pinned the most from which retailer in which time period.

IE: This necklace got pinned the most from Macys.com during the week before Valentine's Day. I'm sure JCPenny, BlueNile etc would find that data useful.

Re: Pinterest to get ads

#18

Post by austenallred » Thu, Sep 19, 2013, 8:26 PM UTC

Pinterest's monetization will do great. Seriously, Pinterest could and should IPO in coming years.

I'm bullish on Pinterest not only because my wife and I use Pinterest for everything from planning our wedding to finding outfits and meals, but because I market on Pinterest for a few clients all day long. It consistently brings in more traffic than other sources when you do it right, even for clients that are ranked in the top 5 in high-traffic Google SERPs.

The crazy thing about Pinterest traffic is that it never dies off. If you get a bunch of repins today, traffic will be showing up from those pins months later; it's kind of absurd, and very unlike Adsense or other discovery advertising platforms in that way.

The difficult aspect for Pinterest will be getting the worth of Pinterest ads down to a final cost per action since it is such a long wait before you see how much each pin is truly worth. And that really is the goal for any advertiser: If I know this click will bring me $2 I'll pay up to $1.99 for it. A lot of Pinterest users are in hardcore discovery mode, and as such Pinterest traffic doesn't convert as well as search traffic immediately, but in the long run it always seems to be worth it.

Re: Pinterest to get ads

#19

Post by sp332 » Thu, Sep 19, 2013, 8:26 PM UTC

asabjorn wrote: post #14

JimmaDaRustla wrote: post #2

Every social media site is turning into a customized personal advertising machine. Facebook, LinkedIn, Twitter...now Pinterest.

This seems like a natural move for Pinterest, and due to the nature of its content I think the ads have the potential to be highly relevant to the user. Maybe long-tail products could get an even better channel to reach interested customers?

How about reversing it? Help users search through various products, using what you know they like as a guide. Find deals for them. Instead of collecting data on users and using it for advertisers, make vendors give you tons of data and use it for your users.

Re: Pinterest to get ads

#20

Post by [deleted] » Thu, Sep 19, 2013, 8:31 PM UTC

connerbryan wrote: post #16

jerf wrote: post #10

Pinterest, I'm not a direct user, but my wife is, and it's had a better impact on my life, even indirectly, than any of the other social networks. It's our cookbook, craftbook, and misc idea book. I am willing to give you money. Probably far more than you'll get from serving us ads. Are you willing to take it?

I'm in a similar situation. I'd much prefer a subscription model to ads. Or at the very least, a subscription with the single benefit of "no ads."

[deleted]