There are many innovative companies like Philips, Amazon.com, Yahoo!, Sun, formerly AT&T, but Apple and Microsoft are not among them. Their core competencies are quality and marketing. There's way more money in that. Apple did not invent the phone, mp3 player, video player, application store, etc. They just perfected and skillfully crafted hypes around them. Microsoft did not invent the Office suite, IDE's or the har…
>Apple did not invent the phone, mp3 player, video player, application store, etc. They just perfected and skillfully crafted hypes around them. Microsoft did not invent the Office suite, IDE's or the hardware acceleration layer, but they did perfect and deploy them through aggressive business strategies. Is your claim that a company must invent something from whole cloth to be "innovative"?
Amazon.com did invent Cloud Computing, Philips did invent the CD, Sun did invent Java, Toyota did invent the hybrid, AT&T did invent the cell phone, Xerox did invent the GUI. Those are the companies that run on innovation.