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Google Might Have Walked Into A Nestle Boycott Problem With Android KitKat

forbes.com

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Re: Google Might Have Walked Into A Nestle Boycott Problem With Android KitKat

#3
This seems like something a competent editor would have removed from the post before it went up:

"We could simply dismiss this Nestle boycott as the wibblings of a bunch of hypersensitive hippies. Which is pretty much how I view it myself for whatever little my personal opinion is worth."

Re: Google Might Have Walked Into A Nestle Boycott Problem With Android KitKat

#5
Google really didn't think this one through. I don't see how any possible marketing 'synergies' can overcome the vague confusion that some people will have when confronted with the word KitKat and its associated Nestle registered trademark and the very real opinions that Nestle does not behave ethically as a company.

Maybe they couldn't think of anything else sweet that started with K but don't I think they've come to the best solution. (The best solution would be to skip K)

Re: Google Might Have Walked Into A Nestle Boycott Problem With Android KitKat

#6

This seems like something a competent editor would have removed from the post before it went up: "We could simply dismiss this Nestle boycott as the wibblings of a bunch of hypersensitive hippies. Which is pretty much how I view it myself for whatever little my personal opinion is worth."

Why? It's an opinion piece. Thus, it expresses the opinions of the author. You can see more, in a similar style, on their blog: http://timworstall.com/

Re: Google Might Have Walked Into A Nestle Boycott Problem With Android KitKat

#7
I try to avoid Nestle products, for lots of reasons, visible on their Wikipedia page. They are a truly scummy company. Like most people I'm not perfect, but I make a point of avoiding products (you can get a lot of mileage out of not eating junk!).

I was very disappointed to see the tie-in. It won't alter my purchasing decisions though. I believe what I read about no money changing hands, so I won't be financially supporting the company. I won't see the KitKat logo anywhere on my tablet/phone (I hope!). In fact I have two Android products and I couldn't tell you the version-name of either of them.

This episode might have two effects. First, it might raise the profile of the Nestle boycott. Second it might make more people aware that Google is a commercial entity not some fuzzy benevolent organisation. Perversely, this might end up being a good thing.

Re: Google Might Have Walked Into A Nestle Boycott Problem With Android KitKat

#8
This is a good example for how far Google has drifted away from having "Don't be evil" as a core tenet. No PR or marketing person with those words in mind would go near a company like Nestle. Dealing with a company whose CEO views the human right to access to clean water as "extreme" is not something Sergei or Brin would have done ten years ago.

I wonder how many Google employees today would know the meaning of "Don't be evil".

Re: Google Might Have Walked Into A Nestle Boycott Problem With Android KitKat

#9

I try to avoid Nestle products, for lots of reasons, visible on their Wikipedia page. They are a truly scummy company. Like most people I'm not perfect, but I make a point of avoiding products (you can get a lot of mileage out of not eating junk!). I was very disappointed to see the tie-in. It won't alter my purchasing decisions though. I believe what I read about no money changing hands, so I won't be financially su…

>you can get a lot of mileage out of not eating junk!

It's true, but the body also seems to build something of a tolerance. I eat a very healthy diet, and I've found that when I occasionally eat junk food, the result is damned near debilitating.

But as long as I stick to my uncooked oats, peanut butter and soy milk, I'm generally fine. Sounds boring, but whatever. I've almost always viewed food as fuel, and more of an annoyance than anything.

Re: Google Might Have Walked Into A Nestle Boycott Problem With Android KitKat

#10
Given that Nesté still survives somehow despite the boycott I guess the impact on Android device purchases would be quite low. For what it's worth, I guess most people don't even know the code name of their Android version, let alone which version they use.
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