There's a simple reason why this works for small businesses: nobody sues a guy with no money. So if you're a sole proprietor scraping by and you piss off a giant company with lawyers enough that they want to file a lawsuit against you, well, what's the upside for them if they win? Tens of thousands of dollars in expenses on their side, and roughly zero dollars in recovered costs from the business they destroyed or th…
Someone with 500k and a few employed certainly has money. This story was sheer luck and is only showing off that.
At least the author's frank about it.