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Out of curiosity what would you say Googles innovative product was recently? In my opinion they're like Apple, they iterate well on existing concepts.
Google Glass for starters. Self Driving Cars as a good second. Then we also have the ChromeCast and ChromeOS. And Apple didn't use to iterate over existing concepts. They were actually innovative. The iPhone for one. It created a pocket sized computer that can also make calls. Some people might think that There were others doing that before, but they weren't. Every other "Smartphone" before the iPhone was a Super Pho…
The thing is, Jobs didn't settle for just one product. He wanted to do something Apple hadn't done before. He did a phone. Then he did a tablet.
What else needs to be redesigned to make it better? What other markets need disrupting? That's what Appe should be asking.