Earlier quoted context omitted.
Apple has had premium and value lines before. Indeed, during the heyday of the Macbook, it was split into a premium aluminum and a cheaper polycarbonate model.
Yes, obviously the PC/Laptop side of the business has always had this kind of differentiation (also the pure-Mp3 player business), but the iOS stuff has avoided this since the inception of the iPhone. The iPad, iPod, and iPhone were just "size only". Now that Jobs is gone and competition has heated up, we're seeing Apple back away from that with the iPad mini and the 5s. It feels like a big shift for Apple.
Seriously, what does this have to do with the point you're making?