Earlier quoted context omitted.
This is an example of how rumors can be bad when they don't come true. It was rumored that the 5C would be much cheaper for emerging markets, but clearly that's not Apple's strategy (at least not yet).
Far too many thought the C was a price reference instead it turned out to be C as in Colors. Regardless, very disappointing price point they have for all their phones. Apple apparently sees no need to compete on price.
Apple has never really put competing on price at the top of their priority list, whether it was phones, laptops, tablets, etc. It's important to them, but ultimately they make premium devices. They're at the top end of price, and that's where they want to be. Consumers have proven that they will pay for the Apple experience/infrastructure, so until that changes, I'm not sure why they'd change.
Not to mention that from an investor's standpoint, the price point has been great so far: people have spent money hand-over-fist on Apple products. There hasn't really been a need for aggressive cost-cutting yet.
