congratz moPub
Twitter Acquires MoPub
11–12 of 12 posts
Re: Twitter Acquires MoPub
#12I wrote a post following this acquisition with some thoughts on mobile advertising for anyone interested : http://bellity.tumblr.com/post/60792069876/mopub-the-mobile-... (it's on the newest in HN)
You have no idea how mobile advertising works. Unlike what you may think, mobile advertising is not a magic wand where you integrate an SDK and viola you make shit ton of money. In your post you are criticizing Mopub for not making you money when the problem may be in your app and its popularity. A lot of premium pubs use direct sold advertising - sign ads directly with large brands (such as P&G, King.com) at a guara…
Chill out ! I never said it doesn't work for ANYONE. We actually got introduced to MoPub by Daniel from Mag Interactive (the folks behind Ruzzle) and they were very happy about it. They have millions of users and as you said, they can negotiate better terms with some advertisers and make some revenue.
For us (and we're not that small...> 400.000 downloads) it's not significant. And we are more popular than the majority of apps on the App Store.
Have you developed a mobile app that makes a lot of revenue ?