Twitter Acquires MoPub
mopub.com
Twitter Acquires MoPub
1–10 of 12 posts
Re: Twitter Acquires MoPub
#2Congrats!
Re: Twitter Acquires MoPub
#3Looks like there will be 3, possibly 4 digital ad stacks moving forward.
1. Google
2. Facebook
3. Twitter
4. AppNexus (dicier because they don't own their own inventory)
Re: Twitter Acquires MoPub
#4MoPub was the best-funded company from their original class, and the second-best-funded company overall: http://www.seed-db.com/accelerators/view?acceleratorid=2002 Congratulations!
Re: Twitter Acquires MoPub
#5Congrats to a first class team and product!
Re: Twitter Acquires MoPub
#6MoPub was the best-funded company from their original class, and the second-best-funded company overall: http://www.seed-db.com/accelerators/view?acceleratorid=2002 Congratulations!
Wow, I didn't know they were an AngelPad company. That's huge for them.
Re: Twitter Acquires MoPub
#7MoPub was the best-funded company from their original class, and the second-best-funded company overall: http://www.seed-db.com/accelerators/view?acceleratorid=2002 Congratulations!
Wow, I didn't know they were an AngelPad company. That's huge for them.
yes it's definitely huge for AngelPad. Few accelerators can have this kind of exit
Re: Twitter Acquires MoPub
#8I wrote a post following this acquisition with some thoughts on mobile advertising for anyone interested : http://bellity.tumblr.com/post/60792069876/mopub-the-mobile-... (it's on the newest in HN)
Re: Twitter Acquires MoPub
#9Very nice, congratulations on the work :)
Re: Twitter Acquires MoPub
#10I wrote a post following this acquisition with some thoughts on mobile advertising for anyone interested : http://bellity.tumblr.com/post/60792069876/mopub-the-mobile-... (it's on the newest in HN)
You have no idea how mobile advertising works. Unlike what you may think, mobile advertising is not a magic wand where you integrate an SDK and viola you make shit ton of money. In your post you are criticizing Mopub for not making you money when the problem may be in your app and its popularity.
A lot of premium pubs use direct sold advertising - sign ads directly with large brands (such as P&G, King.com) at a guaranteed CPMs. Also, they sign exclusive deals with ad networks where they promise exposing a portion of their ad inventory in exchange of guaranteed CPMs. Publishers also setup various network waterfalls - stack ranking networks in various countries to determine which network should take a crack at your inventory first, which second and there on. In addition, for remnant inventory (which has no ad network or direct ad sales opportunity), Mopub exposes those to their RTB exchange to get a decent rate for them. Mopub makes all these different types of interactions possible through their product.
Now, in your case, the problem is that you are so small that no advertiser is willing to do a direct deal with you (it is not worth their time considering you are so small). Additionally, no network will do an exclusive contract with you. So your best bet is to mediate between various ad networks and let Mopub exchange take a crack at your inventory while you hope for better CPMs.
Mopub is a great product built by a brilliant team of people. Just because your app is not making money doesn't mean it is bad. If you become big, Mopub CS team will actually contact you to hand hold you to configure your networks in an optimum manner.