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Now is the time to do a startup

42floors.com

51–60 of 69 posts

Re: Now is the time to do a startup

#51

Startups should be based on an opportunity to solve a problem, not "wanting to do a startup." Check your motivations.

> Startups are based on an opportunity to solve a problem, not "wanting to do a startup." Check your motivations. So, I have an opinion that runs counter to almost everyone on HN, but I disagree with this. I see nothing wrong with wanting to do a startup for the sake of wanting to do a startup. That's a great motivation in itself for many people. There's no magic or scientific principle that says startup success must…

True, but you're much more likely to get that end result if your motivations align with it. If you just want to start a startup, you will likely start a startup, and...then what? If your goal is to "do a startup", you will probably do a startup, with all the networking events, hackathons, coworking, fundraising, PR drama, and emotional rollercoster that entails. It's the startup mythology you read on Hacker News, after all. And then your company will fail because you're not solving some actual market's problem.

While if your motivation is to "solve a problem", you will likely solve a problem, and that's what people will pay you for. When startups succeed despite their founders just wanting to "start a startup" (eg. PayPal), it's usually because the founders managed to zero in on a problem they really wanted to solve before they ran out of money. That doesn't always happen.

Re: Now is the time to do a startup

#52
post #21

"Social media has created the potential for viral distribution." In theory, certainly. In reality, not very likely. The 'network effect' is one of those things that is devastatingly obvious when it happens, and so powerful that it can carry something like Facebook, Twitter or Foursquare to amazing heights very quickly, that everyone thinks they can copy it. But, as is so often the case, it's very, very rare. If you t…

Fuck social media,

Do you have feet? Do you have a phone? Do you have an email client?

If so you can use all three of these things to establish real relationships with people and sell a product.

With feet you can go directly to your customers and talk to them. A phone can be used to directly call your customers. An email client can be used to contact your customers.

The best part of all of these mediums is that people will usually tell you exactly why they don't want to buy your product, the next best thing is that everyone is wasting their time on social media waiting for their viral post that will make them millions, rather than closing real deals.

Re: Now is the time to do a startup

#53

Excuse Number Five: who is going to pay my mortgage for the next 18 months? Unfortunately, the Western world's mindset of house ownership means that most people who want to do something different generally can't do so until their 50s. Solving that might stimulate innovation and start-up creation. Imagine an environment where basic accommodation and sustenance was available to everyone. People would have the freedom a…

"Imagine an environment where basic accommodation and sustenance was available to everyone"

It is; it's just most of humanity is confused about needs vs. wants.

Re: Now is the time to do a startup

#54
post #44

Earlier quoted context omitted.

Oh boy are you right. I read and read about marketing and promotion for startups and they all seem to say how simple it is to just use your connections and social influence to get lots of initial signups. When you don't have that card to play, you are just another piece of sand in the ocean trying to get noticed. It's been a frustrating experience trying to get people to my startup to even check it out. I commend all…

[deleted]

Thanks for the follow up. I just added the url to the profile.

You bring up the crux of the problem - Getting that email list or phone list. Beyond a few beta signups, I don't have one.

I've contact places for reviews, even offering them a chance to provide their readers with free codes, but I guess I haven't contacted the right places, since I get no response.

I've contact places that I think the service would be a good fit and said they can provide these free codes to their users no strings attached, again no response.

So, right now my only trickles of traffic is adwords to even get some little validation. I will be adding more blog entries for SEO purposes, that much I know. Beyond that, I'm not sure how to find places/bloggers that will review it, as I'm just not big enough or have the funds to pay for reviews (which seems to be a lot more common these days).

Re: Now is the time to do a startup

#55
"Platitudes are meaningless." - Benjamin Franklin

These sorts of articles start to annoy me after a while. It's a lot of noise and very little signal. Everyone has 15 bullet-pointed list articles for 10 ways you can start your startup, but they're all just platitudes that don't suggest any real, actionable information.

The best one in this particular bunch is the "I can't quit my job" one. There are many ways in which a person could quit their job and still get by to be able to work their project, but nobody ever bothers to say what that is. And actually, the point is meaningless if you never ship. You can have all the runway in the world and you'll still go nowhere if you don't know how to release a product.

And releasing is not easy. It's not as simple as just saying "put something out there." That's another platitude that these sorts of articles talk about. You don't just go from A to B without obstacles in the middle. The whole idea of the weekend hackathon release of a minimal viable product first rests on knowing exactly what you're building and the tools with which you're building it. If it were as easy as opening a kit labeled "startup snax", then everyone would do it.

My advice: don't start a startup, not yet. If you don't know how to make it happen, then you're not ready. Do start a project, though. Do whatever you can in a particular field.

If you're not technical, find an open source project to try to advertise, market, grow mindshare. Get involved with your local independent arts scene and work on film projects that want to Kickstarter their projects. You have to find ways to prove to YOURself that you can do what needs to be done, in ways that aren't going to destroy you like quitting your job. You'll meet people who are capable of making things from raw materials this way. Make those people your friends (real friends, not acquaintances you hope to exploit one day). Pay attention to what they are working on, and apply your skills to maximize their reach. Converse with them about your ideas, and maybe one of them has had a similar idea and you can be off to the races together. If you don't know how to make things, you cannot just hope they will show up. You have to actively find these people.

If you're technical, the necessary skill that you will need to learn that will be hardest for you is giving up. Giving up if the project is too hard to go focus on something easier so you don't stagnate. Giving up on enhancing the current project so you can release it. Giving up on trying to be the be-all, end-all of your project and letting other people in. Yes, you can market your project on your own, but it's a lot of fucking work and you have other work to do. Go meet people in the world and find a guy who gets as jazzed about social media as you get about code. If you don't know how to market things, you cannot just hope people will find it. It just doesn't happen. The secret is that you have to steal other people's traffic for your own. Or share, whatever you want to call it, point is that everyone's internet attention is currently saturated, so you need to find a way to make them more efficient about absorbing data to be able to include YOU in their stream, or you need to replace something else in their stream. There are socially acceptable ways to do this and there are ways that are not socially acceptable. The easiest way to ensure that your project is not tarnished by bush-league tactics is to find someone who knows the game already that you can trust to keep everything above the board.

Keep everything you've ever worked on. Keep a diary of your work on your projects. I have a private GitHub repo that is specifically for storing all of my project ideas that aren't developed in any way yet, it's just for note taking and it's only private because they just aren't fleshed out for human consumption yet. Any project that I've ever worked on that is in some semblance of working I have as a public GitHub repo. The importance is more the backup than it is the sharing, but there is a certain charity to it as well: if I'm not going to get value out of it, maybe, just maybe someone else will. I would switch to GitHub pages to publish things but I do a lot of art, too, and I have a growing followership on Tumblr right now. But publish, publish, publish, and keep, keep, keep. Because in a year I want you to go back over everything and see how far you've come. I look over my projects and I think about what I could do better now that I have a year of experience under my belt.

I have one particular project that I have been working on for 7 years. It's small, it's simple, and I've probably only put a total of 3 months of work into it over the last 7 years. It doesn't even solve a unique problem, there is tons of work in this space already. But it is actually extremely useful for me and because I know it intimately, it makes me extremely productive. It is a culmination of my knowledge of programming, and I have a rule that only 20% of my time on it is for adding features, the other 80% of the time is to refine it, simplify it. If I had known it would take 7 years to get it to where it is, I probably would have never started on it. But I never had a preconception of where it was going to go, and the latest features were only possible because I had laid the ground work so many years ago. Because I've just kept at it, reviewed, refined, and let it be what it was going to be. In another 3 years, it might actually be a viable product. Who knows, the only way I will find out is if I don't give up on it.

Then, at some point you'll wake up and realize you have a lot of skills on your hands, you have a lot of people who are very skillful at your disposal, you're NOT deeply in debt because you didn't quit your job, and you have the startings of 3 or 4 products on your hands that you would have never imagined you'd even want to work on 5 years ago. That is when you get your friends together, quit your job, and put out your own shingle.

Because otherwise, this talk of "you don't need a whatever-you're-not cofounder right away, you'll just find them," that is all get-rich-quick scheming.

Re: Now is the time to do a startup

#56

Excuse Number Five: who is going to pay my mortgage for the next 18 months? Unfortunately, the Western world's mindset of house ownership means that most people who want to do something different generally can't do so until their 50s. Solving that might stimulate innovation and start-up creation. Imagine an environment where basic accommodation and sustenance was available to everyone. People would have the freedom a…

I'm 34. Married. And don't own a house, nor will anytime soon. It would've been much harder to stomach the risk of starting 42Floors if I had a mortgage. Getting locked into debt, whether that be school loans, credit cards, a high priced lifestyle, or a mortgage are certainly barriers to doing a startup. But they're all choices.

[deleted]

Re: Now is the time to do a startup

#57

Earlier quoted context omitted.

> Startups are based on an opportunity to solve a problem, not "wanting to do a startup." Check your motivations. So, I have an opinion that runs counter to almost everyone on HN, but I disagree with this. I see nothing wrong with wanting to do a startup for the sake of wanting to do a startup. That's a great motivation in itself for many people. There's no magic or scientific principle that says startup success must…

True, but you're much more likely to get that end result if your motivations align with it. If you just want to start a startup, you will likely start a startup, and...then what? If your goal is to "do a startup", you will probably do a startup , with all the networking events, hackathons, coworking, fundraising, PR drama, and emotional rollercoster that entails. It's the startup mythology you read on Hacker News, af…

And then your company will fail because you're not solving some actual market's problem.

I think you're imagining more of a dichotomy than really exists. I mean, I don't disagree that you need to solve a real problem, but if your motivation for starting is rooted more in the desire to build a startup, and then you go out and find a problem that you're legitimately passionate about, does it matter that you started from the desire to build a startup, and then navigated to the problem, instead of the other way 'round? I will posit that the answer is "no", and that it does not matter. What matters is that, at some point, by whatever means, you reach a point where you are working on something that you are both legitimately passionate about, AND that solves a real world problem.

Some people just know they are meant for the startup world, and know that they are driven to build a company, before the necessarily know what company they will build. Maybe they just can't stand having a boss, maybe they relish the idea of building a company, maybe they just want to be rich, maybe some combination of all of the above. But I don't see a problem with starting from "I want to start a company" as opposed to "I want to solve problem X" as long as you ultimately arrive at both in the end.

Re: Now is the time to do a startup

#58
post #44

Earlier quoted context omitted.

[deleted]

Thanks for the follow up. I just added the url to the profile. You bring up the crux of the problem - Getting that email list or phone list. Beyond a few beta signups, I don't have one. I've contact places for reviews, even offering them a chance to provide their readers with free codes, but I guess I haven't contacted the right places, since I get no response. I've contact places that I think the service would be a…

I'd make a wordpress plugin, seems like the perfect market for what you're doing.

Make the plugin so that when their account expires it displays ads for your service.

Also PHPBB/other forums.

Essentially the market seems to be everyone with a webpage who isn't using AdSense, is that correct?

Seems like the value prop is: "Sell more ads, spend less time doing it", I'd focus heavily on the money aspect, and less on the technical aspects, this seems perfect for people with a simple site who don't even know what an ad server is.

Re: Now is the time to do a startup

#59

"Platitudes are meaningless." - Benjamin Franklin These sorts of articles start to annoy me after a while. It's a lot of noise and very little signal. Everyone has 15 bullet-pointed list articles for 10 ways you can start your startup, but they're all just platitudes that don't suggest any real, actionable information. The best one in this particular bunch is the "I can't quit my job" one. There are many ways in whic…

Agreed. It is astounding when you go look in the app and web app directories how much there is and how many come out each day. To be able to rise above that will never come from a 10 points post.

Now I just have to figure out how to meet these marketing magicians.

Re: Now is the time to do a startup

#60

Earlier quoted context omitted.

True, but you're much more likely to get that end result if your motivations align with it. If you just want to start a startup, you will likely start a startup, and...then what? If your goal is to "do a startup", you will probably do a startup , with all the networking events, hackathons, coworking, fundraising, PR drama, and emotional rollercoster that entails. It's the startup mythology you read on Hacker News, af…

And then your company will fail because you're not solving some actual market's problem. I think you're imagining more of a dichotomy than really exists. I mean, I don't disagree that you need to solve a real problem, but if your motivation for starting is rooted more in the desire to build a startup, and then you go out and find a problem that you're legitimately passionate about , does it matter that you started fr…

You stated much more elegantly than I did what I was attempting to convey.
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