Seriously, 31 comments about (a really mediocre if you ask me) LoGo? I'd only wanted to know how did it cost, out of curiosity... Because at eLance you can get a better one at 75USD without ruining a weekend (not joking).
Geeking Out on the Logo
41–50 of 168 posts
Re: Geeking Out on the Logo
#42The CEO and an intern redesign a $25b company's logo during the weekend. That's news!
Minor nitpick: the logo is looking like a 1-bit alpha GIF on Chrome, due to the downsizing: http://cl.ly/image/183U1t0l1u3e (FF on the left)
Re: Geeking Out on the Logo
#43Earlier quoted context omitted.
Its even odder: she did get her full name ( http://marissamayer.tumblr.com/ ). However, it includes a comment that points to http://marissamayr.tumblr.com/ (it says Please see marissamayr.tumblr.com for my blog.). No autoredirect, no link nothing. Quite odd.
Flickr Tumblr Mayr
So much more makes sense now, like why I feel like their use of Tumblr for the corporate blog is purely perfunctory.
Re: Geeking Out on the Logo
#44Until today, I believed Marrisa Mayer was all hype... she is a lady of attention to details - yahoo needs no other person her at this moment.. About the Logo, it seems so 90s.. normal people will be bored and you cannot explain the hyperbole's and the geometrical symmetry of the logo.. Yahoo needed a story that common man could understand - they have missed the train by designing a very technical logo.. I may be wron…
> [...] they have missed the train by designing a very technical logo.. I may be wrong [...]
You may be correct though. What does the LOGO has to do with what Yahoo! will achieve is beyond me.
I like logo stories: Makes you think that if Nike didn't had the Just do it logo, it would have failed (and some kids in Eastern Asia wouldn't have to work their ass out for my Nikes).
Re: Geeking Out on the Logo
#45Geeking out. Another phrase that makes me want to bite my arm off.
And yet, Neal Stephenson made an interesting distinction between "geeking out" and "vegging out":
"To geek out on something means to immerse yourself in its details to an extent that is distinctly abnormal - and to have a good time doing it. To veg out, by contrast, means to enter a passive state and allow sounds and images to wash over you without troubling yourself too much about what it all means."
http://www.nytimes.com/2005/06/17/opinion/17stephenson.html?...
Re: Geeking Out on the Logo
#46This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…
Unfortunately, to me her post says different things: * " I work on weekends." (With a hint of "Just saying..."). * Designed in only two days. * This was personal. Talking about her love for design and "most of all" Illustrator (!?) says "It's at least partly about me ." * Mixed messages. "We didn’t want to have any straight lines in the logo." -- yet the logo ended up with a ton of essentially straight lines. And wor…
The bevel is a bad move, and looks out of place. Poor design choice. Most of the other decisions were fine.
Re: Geeking Out on the Logo
#47Earlier quoted context omitted.
I couldn't disagree more. To me, the new logo screams "design by committee". Its only virtue is that it addresses the worst flaws of the old logo. If we are to believe that how a company treats its logo is a reflection how it acts in all other regards (dubious at best), this would signal to a potential employee that Yahoo is an overly-cautious company that rejects big-picture rethinking and will only take on incremen…
It also screams 'micromanagement.' > So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. The Yahoo! logotype was important enough to involve the CEO of a…
I think Marissa Mayer was famous for things like this even at Google.
Re: Geeking Out on the Logo
#48This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…
Her experience and micromanagement apparently produced a logo that looks like it belongs on a web portal framed by IE6's forward thinking UI and appears to have been designed by someone who just figured out that illustrator could do 3d effects. So, so much for making users think the company has moved beyond its stagnant products. Which in a lot of ways it has, look at the Yahoo weather app for Android, the design is…
I disagree. I liked the new logo. :(
Re: Geeking Out on the Logo
#49Earlier quoted context omitted.
I couldn't disagree more. To me, the new logo screams "design by committee". Its only virtue is that it addresses the worst flaws of the old logo. If we are to believe that how a company treats its logo is a reflection how it acts in all other regards (dubious at best), this would signal to a potential employee that Yahoo is an overly-cautious company that rejects big-picture rethinking and will only take on incremen…
It also screams 'micromanagement.' > So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. The Yahoo! logotype was important enough to involve the CEO of a…
>The Yahoo! logotype was important enough to involve the CEO of a $25B company, and frivolous enough to knock out in a weekend.
I think that combination is probably accurate, but I don't think that is a bad thing. Mayer knows that something like this isn't really in the job description of a CEO. They don't pay her the big bucks to play around in Illustrator and it isn't a efficient use of her work day. But this is something she is interested in and something she thinks is important to the new image of Yahoo. So she dedicates a weekend (as off the clock as a Fortune 500 CEO can be?) to meet with the design team and get the work done. The move actually sounds pretty calculated and smart to me. It shows that she both knows her roll in the company but will still pay attention to the details.
Re: Geeking Out on the Logo
#50This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…
> She knows from experience that having the best of the best is necessary for your success in tech
This is simply not true. There is a metric ton of examples of "success in tech" WITHOUT "having the best of the best". Microsoft would be the prime example. Twitter - another.