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Geeking Out on the Logo

marissamayr.tumblr.com

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Re: Geeking Out on the Logo

#31

Post by vacri »

First impressions for me were "They've sterilised the logo!". Now it looks so corporate and planned...

... and I actually laughed when I read "Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy".

Re: Geeking Out on the Logo

#34

Post by dxhdr »

Are they A/B testing the logo without the exclamation? About one out of 10 times I load yahoo.com the little animated ! never happens and the logo is left without the exclamation. Could just be bad code, though.

Re: Geeking Out on the Logo

#36

Post by Uchikoma »

Love the boldness. Going against flat is bold - and ugly.

It reminds me of a book I had in the 90s which showed 5-click Photoshop tricks, there was a golden bevel trick in there (and marble, and shadows, and stamping).

Re: Geeking Out on the Logo

#38

Post by chavesn »

GuiA wrote: post #2

This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…

Unfortunately, to me her post says different things:

* "I work on weekends." (With a hint of "Just saying...").

* Designed in only two days.

* This was personal. Talking about her love for design and "most of all" Illustrator (!?) says "It's at least partly about me."

* Mixed messages. "We didn’t want to have any straight lines in the logo." -- yet the logo ended up with a ton of essentially straight lines.

And worst of all, the new logo seems to throw out too much of the old brand, misunderstand modern design trends and logo portability (logos with depth still need to be interesting when flat), and try too hard to have weight and impact without really achieving it. For example, the saturation of the purple has been pumped up till it almost hurts your eyes. Like TV sets at Best Buy, it's attention grabbing, but it's not desirable in the long term.

Re: Geeking Out on the Logo

#39

Post by Pitarou »

molecule wrote: post #28
fomojola wrote: post #21

Earlier quoted context omitted.

Its even odder: she did get her full name ( http://marissamayer.tumblr.com/ ). However, it includes a comment that points to http://marissamayr.tumblr.com/ (it says Please see marissamayr.tumblr.com for my blog.). No autoredirect, no link nothing. Quite odd.

Flickr Tumblr Mayr

Yuckir and yuckir.
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