Geeking Out on the Logo • Hacker News Board

Re: Geeking Out on the Logo

#11

Post by nodesocket » Thu, Sep 05, 2013, 5:47 AM UTC

Watching this video:

http://www.youtube.com/watch?v=agRxG-X_TEQ

The pure typeface design is truely amazing and beautiful. The bevel and depth completely ruin the entire logo though. Yahoo should have gone with a flat design and a solid fill of their trademark purple color and called it quits.

Re: Geeking Out on the Logo

#12

Post by derefr » Thu, Sep 05, 2013, 5:48 AM UTC

tonystubblebine wrote: post #3

I've been trying to evaluate this logo under the assumption that the people who are working at Yahoo are smarter than me and have more information than me. My personal reaction is that I hate the bevel. Hate. I was rooting for #10, which is a simplified and modernized version of their old logo. But. I'm not a Yahoo user. Period. The bevel immediately made me think of some brands you'd find on sale at Macy's, which ma…

I feel like, if Meyer had been at this ten years ago, Yahoo would have just finished purchasing MySpace--Tumblr is just the modern-day equivalent. It's that kind of aesthetic, and that kind of audience, that they're reaching for here. (Meyer's own blog theme is a great example!)

Re: Geeking Out on the Logo

#13

Post by LAMike » Thu, Sep 05, 2013, 5:48 AM UTC

usaphp wrote: post #4

I like how marketing people try to come up with explanation of BS things they do...

You can justify almost anything in design, it's so subjective and the person who gets paid the most always has the final say on what's "right" (except for a few unicorns that allow they're designers ultimte freedom)

Re: Geeking Out on the Logo

#14

Post by namank » Thu, Sep 05, 2013, 5:50 AM UTC

Well, I like the bevel. It may not be flat but it does an excellent job in the context it's supposed to be used in - go check out yahoo.com.

That favicon could definitely be reworked though.

Re: Geeking Out on the Logo

#15

Post by gscott » Thu, Sep 05, 2013, 5:53 AM UTC

I hate the bevel but looking at it on the Yahoo website when the logo is crushed into the top right corner the bevel makes it pop out a little more and be more noticable when it is that small the bevel pretty much disappears.

Re: Geeking Out on the Logo

#16

Post by qq66 » Thu, Sep 05, 2013, 5:54 AM UTC

Couldn't she get her full name as a Tumblr username?

Re: Geeking Out on the Logo

#17

Post by bowlofpetunias » Thu, Sep 05, 2013, 5:54 AM UTC

tonystubblebine wrote: post #3

I've been trying to evaluate this logo under the assumption that the people who are working at Yahoo are smarter than me and have more information than me. My personal reaction is that I hate the bevel. Hate. I was rooting for #10, which is a simplified and modernized version of their old logo. But. I'm not a Yahoo user. Period. The bevel immediately made me think of some brands you'd find on sale at Macy's, which ma…

Being Dutch, I associate the bevel with "American bad taste". Design is sacred here, logo design doubly so. This would be ridiculed.

Re: Geeking Out on the Logo

#18

Post by 40 » Thu, Sep 05, 2013, 5:57 AM UTC

Before reading this I felt the logo resembled the Google logo quite a bit in terms of the complexity of the font and the use of bevels, and felt like Marissa was involved and wanted to go for a familiar feel to that of Google. I feel its more likely after reading this considering who level in input.

Re: Geeking Out on the Logo

#19

Post by molecule » Thu, Sep 05, 2013, 5:57 AM UTC

stephencanon wrote: post #10

GuiA wrote: post #2

This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…

I couldn't disagree more. To me, the new logo screams "design by committee". Its only virtue is that it addresses the worst flaws of the old logo. If we are to believe that how a company treats its logo is a reflection how it acts in all other regards (dubious at best), this would signal to a potential employee that Yahoo is an overly-cautious company that rejects big-picture rethinking and will only take on incremen…

It also screams 'micromanagement.'

> So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail.

The Yahoo! logotype was important enough to involve the CEO of a $25B company, and frivolous enough to knock out in a weekend.

Re: Geeking Out on the Logo

#20

Post by philwelch » Thu, Sep 05, 2013, 5:58 AM UTC

tonystubblebine wrote: post #3

I've been trying to evaluate this logo under the assumption that the people who are working at Yahoo are smarter than me and have more information than me. My personal reaction is that I hate the bevel. Hate. I was rooting for #10, which is a simplified and modernized version of their old logo. But. I'm not a Yahoo user. Period. The bevel immediately made me think of some brands you'd find on sale at Macy's, which ma…

> The bevel immediately made me think of some brands you'd find on sale at Macy's, which mainstream America associates with quality, but which my artisanal-y brainwashed brain thinks of as mass produced junk.

Sounds like Yahoo's market positioning to me.