51–60 of 75 posts
Seems to work even better as animated gif (like on the main home page).
I'm glad the logo didn't get completely butchered into something unrecognizable. That would have been a big loss of brand equity.
I feel the old logo just needed some modern tones and these new logo has it.
But through some clever marketing techniques the entire internet is abuzz (and has been for a month) about a minor change in font. Seriously - the change itself is utterly uninteresting and uninspired. So nice job, Yahoo marketers!
You have to give Yahoo's marketing team credit. If they had just made this change with no greater context, people would have said "meh" and moved on. But through some clever marketing techniques the entire internet is abuzz (and has been for a month) about a minor change in font. Seriously - the change itself is utterly uninteresting and uninspired. So nice job, Yahoo marketers!
It screams of rebirth and new beginnings without completely tearing out the foundation.
That "blueprint" in the video is pulled right out of thin air. Sort of the pinnacle of the "we live in a scientific world and I don't know science so I'm making this up as an excuse for my intuition" thing.
[1] http://www.youtube.com/watch?v=Fh20pdCrCAU [2] https://blog.twitter.com/2012/taking-flight-twitterbird
This is really sad. Yahoo has produced some wonderful looking stuff lately. Their Android weather app that pulls flickr pictures looks amazing.
Someone blew an opportunity to actually signal that the company had changed and blew it badly
Did Yahoo! need a new logo, or is this some kind of "look at us, we're re-inventing ourselves!" theater?
At least it actually reflects what most users think: that they are stuck in the early 2000's era of bad 3d bevels. It seems so out of place without IE6's UI adjacent to it. This is really sad. Yahoo has produced some wonderful looking stuff lately. Their Android weather app that pulls flickr pictures looks amazing. Someone blew an opportunity to actually signal that the company had changed and blew it badly