the logo is bad and I'm not even hating, the 3D effect is horrible on a large screen with a high resolution. Drop that weird word art effect...
Yahoo reveals its new logo
41–50 of 75 posts
Re: Yahoo reveals its new logo
#42Feels to early for a tribute to the 00s.
Re: Yahoo reveals its new logo
#43For a few days some people will say it sucks, and some people will say they like it better - then nobody say much of anything about their logo ... new or old.
Ultimately, they'll still be facing the same challenges they faced 31 days ago ... just like every company they call their competition.
Re: Yahoo reveals its new logo
#44I guess I'm insane but I actually think it's a big improvement. If changing their branding goes along with improving their content and actually coming back from the brink, then people might remember it more fondly than they're reacting to it now. If there are no other meaningful changes and Yahoo goes down, then it'll be remembered poorly.
Re: Yahoo reveals its new logo
#45I feel like there's a hint of Google in there. Could just be my imagination, but with the exception of the much sharper center gradient divide, it's a close 3D effect. The only other difference is the uneven font size.
Re: Yahoo reveals its new logo
#46Out of the 30 days of logos, this one looks most similar to day 7 to me -- which according to Survata was the second most popular out of the 30: http://survata.com/blog/yahoo-showed-us-30-days-of-logos/
I wonder why they didn't pick the top choice. It looks better to me.
Well, it isn't exactly the same -- the day 7 wasn't 3D and was a heavier typeface.
But in survata's tests day 7 and day 10 were very close together -- 45% and 47%, compared to 36% or lower for others -- so it would be entirely possible for yahoo to have tested all 30 and had those two rank oppositely.
Re: Yahoo reveals its new logo
#47It's easy to be reductive and pick apart other people's work. Time may prove this to be an iconic choice. But it does look a bit like the logos designed in the early 2000s using the Optima font and a Fireworks bevel filter, high video production values notwithstanding. It's not made that way, of course, but Googling for logos using Optima yields vast fields of results with a strong family resemblance.
Tangentially, it's amusing that businesses named "Optima" often choose that eponymous font. Even American Express did this with the Optima line of credit cards.
Re: Yahoo reveals its new logo
#48Can someone please do a 99designs project to see if they get a better logo from that?
Re: Yahoo reveals its new logo
#49I guess I'm insane but I actually think it's a big improvement. If changing their branding goes along with improving their content and actually coming back from the brink, then people might remember it more fondly than they're reacting to it now. If there are no other meaningful changes and Yahoo goes down, then it'll be remembered poorly.
I like it too. The proportions look a lot nicer and so does the colour.
The only grounds I can see for criticising it is that it doesn't follow the 'flat design' aesthetic, but I don't think that's a problem. Plenty of logos don't.
Re: Yahoo reveals its new logo
#50It says "My parents named me something stupid, but please take me seriously now. I'm a businessman. Look at my suit."