Yahoo reveals its new logo • Hacker News Board

Re: Yahoo reveals its new logo

#11

Post by chatman » Thu, Sep 05, 2013, 4:15 AM UTC

Yahoo's red logo back in 90s was their best ever. All this purple doesn't look good.

Re: Yahoo reveals its new logo

#12

Post by ekianjo » Thu, Sep 05, 2013, 4:16 AM UTC

Gigablah wrote: post #6

untog wrote: post #4

Get rid of the 3D depth effect they've put on the letters, and it looks fine.

I don't understand why they added the bevel, it looks like WordArt :(

Yeah, it looks pretty bad. I guess it's just a matter of time unless everyone gets used to it. I think they should spend more time on their services than their branding, however. Playing with a logo is great, but in terms of value it's close to zero.

Re: Yahoo reveals its new logo

#13

Post by richardjordan » Thu, Sep 05, 2013, 4:16 AM UTC

Anticlimax. The down side about a strategy like this is that it's very unlikely that you'll produce anything OTHER THAN an anticlimactic sense of meh.

Re: Yahoo reveals its new logo

#14

Post by ffk » Thu, Sep 05, 2013, 4:18 AM UTC

For comparison, Google's logo also has a bevel and the first letter englarged extending below the baseline.

Re: Yahoo reveals its new logo

#15

Post by brickmort » Thu, Sep 05, 2013, 4:19 AM UTC

you know what? i like it. for the past month or so i kept thinking "this is such a bad idea on yahoo's part..." but now that the new logo's here, i realized that it is, in fact, a good move. it's sleek, modern yet it still looks 'familiar'. kudos to the yahoo design/marketing team.

Re: Yahoo reveals its new logo

#16

Post by brickmort » Thu, Sep 05, 2013, 4:19 AM UTC

you know what? i like it. for the past month or so i kept thinking "this is such a bad idea on yahoo's part..." but now that the new logo's here, i realized that it is, in fact, a good move. it's sleek, modern yet it still looks 'familiar'. kudos to the yahoo design/marketing team.

Re: Yahoo reveals its new logo

#17

Post by aroman » Thu, Sep 05, 2013, 4:19 AM UTC

richardjordan wrote: post #13

Anticlimax. The down side about a strategy like this is that it's very unlikely that you'll produce anything OTHER THAN an anticlimactic sense of meh.

Agreed. Though frankly for a company in Yahoo!'s straits, it seems like almost any press is good press.

Re: Yahoo reveals its new logo

#18

Post by Zaheer » Thu, Sep 05, 2013, 4:20 AM UTC

cperciva wrote: post #9

Out of the 30 days of logos, this one looks most similar to day 7 to me -- which according to Survata was the second most popular out of the 30: http://survata.com/blog/yahoo-showed-us-30-days-of-logos/

For reference, full list of higher-res logos by day at: http://www.yahoo.com/dailylogo

Re: Yahoo reveals its new logo

#19

Post by wpeterson » Thu, Sep 05, 2013, 4:20 AM UTC

It looks like our data on Polar Polls predicted the new logo selection in advance:

http://polarb.com/polls/tags/yahoo30

Re: Yahoo reveals its new logo

#20

Post by georgebonnr » Thu, Sep 05, 2013, 4:20 AM UTC

I would think they would need more than anybody right now to broadcast a fresh and youthful design. This doesn't seem to be either. Odd...