YAHOO IS RED!!!! doesn't anyone remember!
Yahoo showed us 30 days of logos. Here’s the one consumers liked best
91–100 of 104 posts
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#92I now know what it is like to be a complete simpleton in the face of a courageous nerd rage and be completely baffled why the dude cares.
Interesting gestalt shift.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#93I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…
It's the exclamation mark that's always bothered me for some reason. Would make contracts and proposals look silly. "We will develop X for Yahoo!"
Dropping the exclamation mark would only improve their logo.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#94As a designer, this whole process is degrading, frustrating and reminiscent of the worst clients I've had throughout my career. I'm not sure if they are trying to make it look like they want to appease the people, but if I were working in-house over there, watching all of these awful designs roll out would just crush me and make me question what they think my worth is. I'm hoping the whole thing turns out to be a jok…
It's not really about the design though. They (Yahoo) are trying to connect with people and get them engaged.
This is similar to the "design a bracket for a jet engine in 3D" campaign that GE ran - that resulted in absolutely horrible contest entries from people who do not understand materials/stress/strain/vibration... but looking visually appealing to a non-techie. I am sure GE had no intention of even considering any of those "designs" for anything other than pure entertainment.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#95I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…
I wonder if the next thing Yahoo! does is build a huge office complex. That's the thing big silicon valley companies do before they die, although Yahoo! should have done it in 2005-2007 on this timeline.
It was being discussed in 2009; http://www.businessinsider.com/yahoos-humongous-new-hq-see-i... Not sure if there's any recent news on it though. It's pretty close to the new "SF" 49'ers stadium so it was probably a good real estate move on that front.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#96As a designer, this whole process is degrading, frustrating and reminiscent of the worst clients I've had throughout my career. I'm not sure if they are trying to make it look like they want to appease the people, but if I were working in-house over there, watching all of these awful designs roll out would just crush me and make me question what they think my worth is. I'm hoping the whole thing turns out to be a jok…
There is possibly more than just design at stake here. It can be a really difficult technical and cultural problem to get such a large website to the point where they are capable of changing their site every day - and ostensibly compare the impact of each change on their metrics. It can also be difficult for a company so firmly rooted in one brand identity to make a 'big bold change'. Forcing this type of churn onto…
I was at Yahoo! for the last logo change (from web safe red to purple), and that I was seeing the correct logo every day across the network is pretty impressive.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#97I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…
Purple and yellow actually go together quite well.
Purple and Yellow are complementary colors.
"When placed next to each other, they create the strongest contrast and reinforce each other. They are widely used in art and design."[1]
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#98I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…
I agree. Yahoo! logo is red. That's it. This change is equal to Facebook changing the corporate color to green.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#99As a designer, this whole process is degrading, frustrating and reminiscent of the worst clients I've had throughout my career. I'm not sure if they are trying to make it look like they want to appease the people, but if I were working in-house over there, watching all of these awful designs roll out would just crush me and make me question what they think my worth is. I'm hoping the whole thing turns out to be a jok…
It's not really about the design though. They (Yahoo) are trying to connect with people and get them engaged. This is similar to the "design a bracket for a jet engine in 3D" campaign that GE ran - that resulted in absolutely horrible contest entries from people who do not understand materials/stress/strain/vibration... but looking visually appealing to a non-techie. I am sure GE had no intention of even considering…
Right, but I think that most people can see right through the "look guys, we're cool! we care!" crap when it's this tacky and confusing. Quite frankly I thought they would be way more outlandish and unusable in the context of being a logo simply because of the name and the whimsicality of the current iteration. Downloading a bunch of type from Dafont does not a good logo or even fake contest make.
And here's the final they posted - http://yahoo.tumblr.com/post/60332693287/introducing-our-new... - along with a now laughable quote about it from the post 30 days ago:
> The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#100Why employ communications experts and designers if the final decision is left in the hand of the consumer?
Thankfully this has simply been an exercise in PR. The proof is in that logo. It's goddamn awful. I imagine it appeals to a nostalgic memory. It's appeal, much like a bad movie sequel, is base.
Remember a logo is not a brand. So this decision will not have any meaningful repercussions beyond hype.