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Yahoo showed us 30 days of logos. Here’s the one consumers liked best

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Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#81

Post by rdl »

seldo wrote: post #54

I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…

I wonder if the next thing Yahoo! does is build a huge office complex. That's the thing big silicon valley companies do before they die, although Yahoo! should have done it in 2005-2007 on this timeline.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#82

Post by rz2k »

Domenic_S wrote: post #67
seldo wrote: post #54

I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…

Purple and yellow do so go together! http://www.bhg.com/gardening/design/color/yellow-purple-flow...

Pretty fancy:

http://www.imdb.com/media/rm3892224512/tt0067992

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#83

Post by redler »

nostromo wrote: post #19

The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.

I think the overall idea of 30 logos, one per day, is terrible. It cheapens the brand, and the seriousness of the process of creating the focal point of a multi-billion dollar company's branding for the next decade and beyond. I understand they want to underline that they're making changes. But people want to be told a compelling story, not asked which of 30 stories they prefer.

This feels like a huge A/B test, and -- even if not true -- seems like an experiment in releasing the tiller to see where the wind takes the boat. They should make a strategic design decision and execute it consistently -- have a strong opinion. Given the paradox of choice, the fact that people ultimately prefer a logo similar to the current one isn't surprising.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#85

Post by stevewillows »

cschmidt wrote: post #80
stevewillows wrote: post #70

Earlier quoted context omitted.

Most of their submissions looked like they were done in the same afternoon using a shitty torrent of 'hot fonts' from the pirate bay. When we talk about updating a brand, one of the most recent examples of solid execution was mail chimp. http://jessicahische.is/monkeyingaround

I was thinking that Yahoo should hire Jessica Hische for the redesign. I think they'll go with a typographic logo, and who could be better? She could do a great script Yahoo.

Honestly, it would be a great choice - - I mean, if they didn't hire me for it :)

The whole mood and perception of Yahoo needs a shift. In a sense they should prepare a few key properties and release a new brand, design and suite all at once instead incrementally like they have been.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#86

Post by elliottcarlson »

renata wrote: post #49
jack-r-abbit wrote: post #45

Earlier quoted context omitted.

Right. And they only tested 5 logos picked at random from the first 28 that Yahoo presented. They may not even have picked the "best" 5 out of that lot. So really... this whole blog post was click bait. I'd never heard of Survata before... but now I have... for better or worse.

The way I understand it, each user surveyed got five random logos, but not the same ones. Over the entire population, all the logos were surveyed and the "winningest" ones are presented as the highest rank (see the last chart with the full matrix of which logos won against which others).

This still generates an issue with sample size - since today was the 29th day, that logo had from days start through time of writing/submitting the article, while the logo from day 1 had a much larger sample size. There is some evidence in the results. Secondly, was it fully randomized, or were things like multi-armed bandit or other a/b testing methods used to provide enough variation. The chart is biased towards earlier numbers, with the outliers of the really bad logos being dispersed towards the end.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#87

Post by nrb »

stevewillows wrote: post #70
erichurkman wrote: post #31

The board of logos looks like something you'd expect if you went to 99designs and posted: "Billion dollar company needs new logo; winner gets $125! Must use one color, be tiny as hell, wording only, no art. Winner will be selected after 30 days of voting by end users. Please, no imagination; we do not want to scare Grandma away from her 'google'."

Most of their submissions looked like they were done in the same afternoon using a shitty torrent of 'hot fonts' from the pirate bay. When we talk about updating a brand, one of the most recent examples of solid execution was mail chimp. http://jessicahische.is/monkeyingaround

I cannot un-see "Mail Chinys" anytime I look at that logo.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#88

Post by TylerE »

sltkr wrote: post #76
potatolicious wrote: post #28

Earlier quoted context omitted.

Perhaps familiarity is in fact part of the definition of the "best "logo. After all, a logo serves no other purpose than recognition. Companies routinely spend a great deal of money ensuring that their logo, colors, interior decor, etc etc, all make people go "Oh yeah! That's [X]!"

> After all, a logo serves no other purpose than recognition. If recognition was the sole purpose, Yahoo should have kept the logo exactly the same. I think logos (or styles in general) are also an expression of the attributes that a company wants consumers to associate with the brand. The uneven baseline in Yahoo's logo express playfulness, as do the colors in Google's logo, for example. That's how Google and Yahoo…

Logos in fact have two purposes: Recognition, and so C-level empty suits can feel like they're accomplishing something by changing them.

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#89

Post by brown9-2 »

seldo wrote: post #54

I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…

Isn't having a strong corporate attachment to any color the weird part about all of this?

Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best

#90

Post by olidb2 »

zalew wrote: post #68
Domenic_S wrote: post #67

Earlier quoted context omitted.

Purple and yellow do so go together! http://www.bhg.com/gardening/design/color/yellow-purple-flow...

this and LA Lakers

Pretty sure Datadog out-purples y'all http://datadog.com
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