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Yahoo showed us 30 days of logos. Here’s the one consumers liked best
71–80 of 104 posts
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#72I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…
Purple and yellow do so go together! http://www.bhg.com/gardening/design/color/yellow-purple-flow...
Also see the Minnesota Vikings and the LSU Tigers colors.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#73What I take from these findings is that people prefer the current style of Yahoo! logo, so for their sake, the new logo will want to be very similar to their current one. Obviously Yahoo! were blanket testing what worked best and presumably have even more detailed statistics about why people liked which logo.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#74Earlier quoted context omitted.
Purple and yellow do so go together! http://www.bhg.com/gardening/design/color/yellow-purple-flow...
Also see the Minnesota Vikings and the LSU Tigers colors.
As someone living in minnesota, I don't see how the vikings are a vote for purple and yellow. :D
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#75I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…
Having trouble finding the link, but I remember an article on why the founder of DailyKos settled on burnt orange. The rationale was there were already lots of shades of blue and other pleasant colors on the Internet. So while burnt orange was pretty ugly, it was at least unique and memorable. And for a blog trying to get repeat visitors, a memorable look was important.
Granted, uniqueness or memorability is no longer necessary for a company as well known as Yahoo, but there's something to be said for ugly.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#76The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.
Perhaps familiarity is in fact part of the definition of the "best "logo. After all, a logo serves no other purpose than recognition. Companies routinely spend a great deal of money ensuring that their logo, colors, interior decor, etc etc, all make people go "Oh yeah! That's [X]!"
> After all, a logo serves no other purpose than recognition.
If recognition was the sole purpose, Yahoo should have kept the logo exactly the same. I think logos (or styles in general) are also an expression of the attributes that a company wants consumers to associate with the brand.
The uneven baseline in Yahoo's logo express playfulness, as do the colors in Google's logo, for example. That's how Google and Yahoo contrast themselves with boring old business-oriented companies like Microsoft, IBM and SAP.
Like potatolicious pointed out, it is dubious how worthwhile it is to ask your existing customers for feedback if you want to change your image. After all, these are people that are already familiar with you, while the purpose of an updated image is, presumably, to attract a different/wider userbase.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#77Isn't the "winner" the current crumby logo? I would suspect that beyond any kind of validity questions from the surveyed cohort that there is a significant bias built in. Humans are kind of silly that they will always choose that which is familiar over that which is not, no matter how stupid or silly the familiar is. People have to heavily be told what they want, because people also don't like thinking. It is the ver…
it's a lot like the current logo but without serifs.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#78The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.
Perhaps familiarity is in fact part of the definition of the "best "logo. After all, a logo serves no other purpose than recognition. Companies routinely spend a great deal of money ensuring that their logo, colors, interior decor, etc etc, all make people go "Oh yeah! That's [X]!"
Yeah see the "failed" Pepsi logo redesign[1]
[1] http://blog.logodesignguru.com/wp-content/uploads/2011/12/Pe...
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#79I think the weirdest thing about Yahoo's logo is the color. It wasn't until I started working for Yahoo that I first heard that the corporate colors were purple and yellow[1], later changed to purple and white. The logo on Yahoo.com was -- from birth until around 2008 or so -- red. That was the color everybody outside of Yahoo knew. But inside the company everything that could be a color was purple, people were emoti…
Having trouble finding the link, but I remember an article on why the founder of DailyKos settled on burnt orange. The rationale was there were already lots of shades of blue and other pleasant colors on the Internet. So while burnt orange was pretty ugly, it was at least unique and memorable. And for a blog trying to get repeat visitors, a memorable look was important. Granted, uniqueness or memorability is no longe…
My point was not so much that the color is bad, so much that the process by which the color was selected -- ignoring customer familiarity in favor of something that made employees happy -- was very characteristic of Yahoo.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#80The board of logos looks like something you'd expect if you went to 99designs and posted: "Billion dollar company needs new logo; winner gets $125! Must use one color, be tiny as hell, wording only, no art. Winner will be selected after 30 days of voting by end users. Please, no imagination; we do not want to scare Grandma away from her 'google'."
Most of their submissions looked like they were done in the same afternoon using a shitty torrent of 'hot fonts' from the pirate bay. When we talk about updating a brand, one of the most recent examples of solid execution was mail chimp. http://jessicahische.is/monkeyingaround
I was thinking that Yahoo should hire Jessica Hische for the redesign. I think they'll go with a typographic logo, and who could be better? She could do a great script Yahoo.