The board of logos looks like something you'd expect if you went to 99designs and posted: "Billion dollar company needs new logo; winner gets $125! Must use one color, be tiny as hell, wording only, no art. Winner will be selected after 30 days of voting by end users. Please, no imagination; we do not want to scare Grandma away from her 'google'."
Yahoo showed us 30 days of logos. Here’s the one consumers liked best
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Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#32As a designer, this whole process is degrading, frustrating and reminiscent of the worst clients I've had throughout my career. I'm not sure if they are trying to make it look like they want to appease the people, but if I were working in-house over there, watching all of these awful designs roll out would just crush me and make me question what they think my worth is. I'm hoping the whole thing turns out to be a joke.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#33The board of logos looks like something you'd expect if you went to 99designs and posted: "Billion dollar company needs new logo; winner gets $125! Must use one color, be tiny as hell, wording only, no art. Winner will be selected after 30 days of voting by end users. Please, no imagination; we do not want to scare Grandma away from her 'google'."
Its incredible how we think popularity means correct. The "best" logo via this methodology is very similar to the current one. Yahoo has this "old" and "cookiecutter" image that's bad enough. This just makes it worse. I can't imagine real designers thinking these designs and this popularity contest mentality is remotely good. Seems like something a ma and pa company would do because they didn't know better.
Also, try a color other than purple. No one likes purple.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#34so now you can really tell that Mayer's running the show
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#35Isn't the "winner" the current crumby logo? I would suspect that beyond any kind of validity questions from the surveyed cohort that there is a significant bias built in. Humans are kind of silly that they will always choose that which is familiar over that which is not, no matter how stupid or silly the familiar is. People have to heavily be told what they want, because people also don't like thinking. It is the ver…
>Humans are kind of silly that they will always choose that which is familiar over that which is not, no matter how stupid or silly the familiar is.
through the human (and well before the human) evolution the ones who prefer unfamiliar (to try to eat, to touch, to waddle in, to make friends with, ...) have statistically been leaving lesser number of descendants than ones who prefer familiar, and thus we're here - the result of that statistical process
> because people also don't like thinking.
instinctive or very well learned/automated behaviour (i.e. familiar situation/stimuli, trained response) is much cheaper for the brain energy-wise, thus it will be preferred by selection until the situation changes to where thinking presents better price/performance ratio. And then new cycle of bottom-line optimization of pushing newly thought out behaviour in that new situation down to the level of well trained/instinctive response and back to square 1.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#36The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.
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Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#37Yahoo is overthinking this. People liked that logo because you can read it easily, and it looks like a logo not just a word.
This article wasn't written by Yahoo!, and to my knowledge the company who did this study was not commissioned to do so by Yahoo!. So it's not Yahoo! overthinking anything (yet), it's a company showing off what service(s) they offer.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#38It's important to note that this article and survey were written and executed by Survata, under no guidance from Yahoo, and that the results are not the "Yahoo sanctioned" winner of all the logos. I think at initial glance this isn't obvious.
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#39This is what happens when you unleash an intern on http://www.dafont.com/
Re: Yahoo showed us 30 days of logos. Here’s the one consumers liked best
#40The winner seems very similar to the old logo, sans serifs. I wonder if the proper conclusion is that this is the best new logo, or that this is simply the most familiar.
Perhaps familiarity is in fact part of the definition of the "best "logo. After all, a logo serves no other purpose than recognition. Companies routinely spend a great deal of money ensuring that their logo, colors, interior decor, etc etc, all make people go "Oh yeah! That's [X]!"
Precisely. What if they had shown the logos in different colors, with a different word, with different styles?