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KitKat's new website

kitkat.com

31–40 of 160 posts

Re: KitKat's new website

#31
post #26

Pretty. But do there exist web browsers that display these scroll-to-animate sites correctly? Using either mousewheel or dragging the scrollbar (or worse still, dragging on an iPad), it's never anything but choppy choppiness and I miss important bits of text as they scroll past entirely between the little click stops on my mouse wheel. Surely it must be possible to actually view these sites, as evidenced by the fact…

Recent version of all browsers have roughly the same performance. But you need relatively new hardware. Old p4 and on-board graphics card won't handle it.

I'm on a six month old maxed out Thinkpad W520. I don't think they have much in the way of newer hardware than that, so I suspect it's more likely that there's a "smooth scrolling" setting somewhere that one could presumably turn on to see this effect.

Somebody else mentioned that it's on by default on Macs, thus confirming my theory about the "web-designer-only" build of Chrome (the same one that renders those extra blurry fonts that designers like to use on their blogs correctly). Chances are nobody with a Windows box ever saw this in action before they pushed it live.

Re: KitKat's new website

#32
post #26

Earlier quoted context omitted.

Recent version of all browsers have roughly the same performance. But you need relatively new hardware. Old p4 and on-board graphics card won't handle it.

I'm on a six month old maxed out Thinkpad W520. I don't think they have much in the way of newer hardware than that, so I suspect it's more likely that there's a "smooth scrolling" setting somewhere that one could presumably turn on to see this effect. Somebody else mentioned that it's on by default on Macs, thus confirming my theory about the "web-designer-only" build of Chrome (the same one that renders those extra…

I'm using the latest Firefox on windows 7 and don't seem to have a problem with it. Mind you it's a desktop and I'm using a mouse not a touch-pad to scroll.

The slight choppiness i see is because of how scroll works not the website's fault.

When you scroll there's a minimum increment that gets detected and the equivalent on the website for that is quite large. But reducing that would make you scroll a lot more and would probably be annoying.

If you want the smoothness of a magic mouse use the down arrow on the scroll bar or your keyboard.

Re: KitKat's new website

#33
post #25

Earlier quoted context omitted.

He's the former CEO (still chairman), and thst's not a fair summary of what he says in that video, about recognizing that water can have a price/cost like food.

Don't let carefully crafted statements fool you. Also, he was still the CEO at the time this statement was made. source: We feed the world (documentary)

Of course not, understanding nuanced statements is hard, let's just hear whatever we want to hear when somebody who we don't like is making a complex point! Down with The Man!

Re: KitKat's new website

#34
Ugh, read the small print section. Horrible, designed by committee to attempt to sound like their audience. I sometimes find these quite revealing, although irritating. It shows how they perceive the people they are targeting with a product. In this case we are flighty, feckless, caught up in a culture full of meaningless catch phrases. They have mistaken the irreverence and playfulness of the y,z gen for low brow incoherence.

Re: KitKat's new website

#37
post #25

Earlier quoted context omitted.

He's the former CEO (still chairman), and thst's not a fair summary of what he says in that video, about recognizing that water can have a price/cost like food.

Don't let carefully crafted statements fool you. Also, he was still the CEO at the time this statement was made. source: We feed the world (documentary)

Given their... let's say controversial history, I find it pretty alarming that he wants control over the world's water supply. Don't you?

Re: KitKat's new website

#40

Ugh, read the small print section. Horrible, designed by committee to attempt to sound like their audience. I sometimes find these quite revealing, although irritating. It shows how they perceive the people they are targeting with a product. In this case we are flighty, feckless, caught up in a culture full of meaningless catch phrases. They have mistaken the irreverence and playfulness of the y,z gen for low brow in…

I just read it and I actually found it funny. Come to think of it, I like the whole idea of the site. Slightly nerdy and, that's the important part, not taking itself too seriously.

There's definitely worse examples of trying to adhere to this new lifestyle/fun-centric culture thing (I hope you know what I mean by that, since I don't know a better word for it)

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