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KitKat's new website

kitkat.com

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Re: KitKat's new website

#3

Post by buster »

quchen wrote: post #2

It's the standard change-background-while-scrolling website that seems to become fashionable. Am I missing something about this post?

You should read the text. It's full of cloud and tech references, because KitKat and Google are promoting the next Android Version (Android 4.4 will be named KitKat).

Also you can win some Google Gadgets with KitKat (at the bottom).

Re: KitKat's new website

#5

Post by jmathai »

quchen wrote: post #2

It's the standard change-background-while-scrolling website that seems to become fashionable. Am I missing something about this post?

This was trending on HN earlier today. I think the reason it's on the front page is because of the parody on Android's new version being named Kit Kat.

Looks to me like this was a joint marketing campaign by Google and Nestle. Seems successful.

Re: KitKat's new website

#7

Post by Brajeshwar »

quchen wrote: post #2

It's the standard change-background-while-scrolling website that seems to become fashionable. Am I missing something about this post?

It is preferably referred to as parallax scrolling, which is very common with single page designs these days. Unless otherwise used with the right intention and for the right purpose parallax scrolling technique is becoming the new carousel or from the olden days "skip intro".
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